Whole Grains are significant sources of many nutrients which include dietary fiber, B vitamins such as thiamin, niacin, riboflavin, folate and minerals which include magnesium, iron, and selenium. The B vitamins riboflavin, thiamin, and niacin play an important role in metabolism B vitamins are also important for a maintaining a healthy nervous system. Dietary fiber which is obtained from whole grains help to reduce blood cholesterol levels and also prove beneficial in lowering the risk of obesity, heart disease and diabetes. Fiber is vital for proper bowel function and it helps to reduce diverticulosis and constipation.
The main factors augmenting the growth of whole grain and high fiber foods market are increasing need for consumption of essential proteins and vitamins and the changing lifestyle of focusing on the benefits of whole grain and high fiber foods. One of the major factors driving the market is the easy availability and variety of choices in regards to flavors and forms of whole grains and dietary fibers which improve the taste. In addition to this, growing per capita disposable revenue and gush in the global economy is additional key factor which is expected to bring stimulus in the growth of the global market during the prediction period.
The whole grain and high fiber foods market is classified on the basis of type of product, service, price, distribution channel and regions. Based on component, the market is segmented into Seeds & Nuts, Baked Foods, Flours, Cereals, Others. Based on fiber, the Market is segmented into High Fiber Foods, Soluble Foods, Insoluble Foods. On the basis of price, the market is segmented into Premium, Mid, Low. On the basis of distribution channel, the market is segmented into Supermarkets/hypermarkets, Online/e-Commerce, Independent Retail Outlets, Others.
The market for whole grain and high fiber foods is bifurcated based on five regions namely North America, Europe, Asia-Pacific, Latin America and Middle East. Asia Pacific is the major player in the whole grain and high fiber foods market. This is mainly attributed to the extensively growing food industry in developing countries such as India and China. North America and Europe is expected to show high growth rate due to increased consumer focus on consumption of healthy food.
Some of the major players operating in the global whole grain and high fiber foods market include Nestlé S.A., Kellogg Corporation, Grain Millers Inc., Cargill, Inc., Cereal Ingredients, Inc., Creafill Fibers Corporation, International Fiber Corporation, Hodgson Mill Inc., BENEO GmbH, Flowers Foods Inc., Ardent Mills Corporate, PepsiCo Inc. and Quaker Oats Company. Major players operating in the global market are focused on some of the major market strategies such as partnerships, mergers, collaborations and acquisitions to hold their position competitive global market. Likewise, they are engaged on gaining hold on the local players to support their product distribution and to develop their market reach in the global market.
The market for whole grain and high fiber foods is segmented
• High fiber foods
• Soluble foods
• Insoluble foods
• Seeds & nuts
• Baked foods
By Distribution Channel:
• Independent Retail Outlets
• North America
• Latin America
• Middle east & Africa