Web content management is capable to allow its user to edit or create or publish digital content like text, embedded video and audio files and all other interactive graphics used in websites. This kind of system helps the non-technical persons for writing content and uploading them by providing theme oriented templates for a different design. This kind of system most often used where there is a lineup of several members who copes and monitor the web content. Digital marketing and creative squads are the regular user of solutions delivered by WCM. The WCM system can be involved together with other third party hosting platform who provide whole complete functionality of website management. Some of the web content management systems conglomerate with marketing software or program of content analytics. Functionalities like digital asset supervision and web design are delivered by some others. They share functionalities with originality content management and e-commerce platforms.
The market of WCM is in its developing stage and it is expected that it will grow highly because of introduction of new technology and its enhancement. Today, with the high the involvement of enhanced technologies in industries, the need for WCM has grown among different enterprises and medium and small businesses (SMBs). Also, the growth of digital marketing solutions has led the firms to provide various WCM solutions, like integration of social media as well as web analytics. Owing to the rising demand for the online presence management, web content management solutions are becoming more imperative for several types of businesses. In addition, various organizations are widely considering the customer experiences to consolidate the multi-faceted URLs and websites as well as demand for web content management solutions with added features to support their multi-channel marketing and digital marketing. Also, with the changing requirements including personalized data for users, various organizations and enterprises are increasingly demanding advanced solutions for content management in order to improve their overall marketing activities and thus delivering superior customer experience to help them in improving their overall business profits. In addition, the increasing emergence of SaaS based web content management solutions coupled with rising demand for integrated web content management solutions are tendering sound and bright opportunities for companies and vendors in the global web content management market. However, some key factors such as the fear of losing data during its transfer from legacy systems to web content management solutions across business segments is acting as a key challenge in the global web content management market.
The global web content management market can be segmented on the basis of solution, deployment type, user type and vertical. On the basis of solution, the global web content management market can be divided into advanced case management, enterprise document management, enterprise records management, enterprise content workflow management, digital asset management, enterprise document collaboration, document output management, mobile content management, e-discovery, enterprise digital rights management, capture and enterprise web content management and enterprise document imaging among others. Based on deployment type, the global web content management market can be segmented into on premises and hosted. Based on end user type, the global web content management market can be segmented into enterprises and SMBs. Based on vertical, the global web content management market can be segmented into education, academia defense, government financial services, banking and insurance, retail, consumer goods IT & telecom, life sciences and healthcare, energy and power, transportation and logistics and manufacturing among others. Based on geography, the global web content management market can be segmented on the basis of North America, Latin America, Europe, Middle East & Africa and Asia Pacific.
Some of the players in the global web content management market include Adobe Systems, Acquia, Inc., Lexmark International Inc, Sitecore, Alfresco Software, EMC Corporation, Digimarc Corporation, Hyland Software, Microsoft Corporation, Oracle Corporation, HP Autonomy, Opentext Corporation, Sdl Plc and Xerox Corporation, IBM Corporation among others.
The global web content management market can be segmented
• Advanced case management
• Enterprise document management
• Enterprise records management
• Enterprise content workflow management
• Digital asset management
• Enterprise document collaboration
• Document output management
• Mobile content management
• Enterprise digital rights management
• Capture and enterprise web content management
• Enterprise document imaging
By Deployment Type:
• On premises
By User Type:
• Academia defense
• Government financial services
• Banking and insurance
• Consumer goods IT & telecom
• Life sciences and healthcare
• Energy and power
• Transportation and logistics
• North America
• Latin America
• Middle East & Africa
• Asia Pacific