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Video On Demand Market: COVID-19 Impact and Global Analysis Forecast to 2028

Published Date: May 2021

No. of Pages: 203

Status: Upcoming

Report Code: EMR100073

Video on demand is mostly shortened as VoD and provides consumers with a suitable way to watch the desired television shows and movies as per their own accessibility and locations. Video on demand facilities work in an alike pattern to the DVR services which permits its users to learn and record their preferred media content containing shows and movies or pause it to watch it later as per their convenience. Video on demand services are mainly provided by over the top streaming service providers as per pay per view business model. This in turn enables the users to use their favorite media content and pay according to their usage. Video on demand are those systems which enables users to watch, listen and select to those videos or audios content whenever they choose to, instead of watching at a specific time of broadcast. IPTV technology is most often used in bringing video on demand services to the respective television sets as well as personal computers and other devices such as tablets, smartphones and laptop computers.

Video on demand was basically employed and was started for accessing movies but with the increasing demand for watching popular TV shows such as animated kid’s programs and TV series as per users’ suitability, the video on demand service suppliers developed and expanded their service offerings in a view to include a miscellaneous set of media content and programs. Additionally, rise and success of content on demand services, coupled with the ease of access to vertical incorporation by social media platforms and high reliability data networks to offer streaming video services are some of the prominent factors fueling the growth of the global video on demand market. Moreover, other aspects including necessity of high bandwidth, no obtainability of offline feature of several service providers and also technical anomalies causing unpreventable interruptions during the display of the content are some of the key challenges in the global video on demand market which in turn are analyzed to hinder the global video on demand market over the forecast period.

The global video on demand market can be segmented into on the basis of solution, application, delivery technology, vertical and geography. On the basis of solution, the global video on demand market can be segmented into pay TV video on demand, internet protocol television and over the top service. By application, the global video on demand market can be segmented into entertainment, education & training, network video kiosks, online commerce and digital libraries. By delivery technology, the global video on demand market can be segmented into transactional video on demand, subscription video on demand, near video on demand and others. Based on vertical, the global video on demand market can be segmented into academia & government, banking financial services and insurance, consumer goods & retail, healthcare, manufacturing, hospitality, telecom & IT, media & entertainment, transport and logistics and others. Depending on geography, the global video on demand market can be segmented into North America, Latin America, Europe, Middle East & Africa and Asia Pacific.

Major players operating in the global video on demand market are focusing on some key market policies such as mergers and acquisitions to keep grip in the ever competitive market. Furthermore, they are focused on collaborating with local players to surge their market reach as well as reinforce their goodwill in the global market. Players in the video on demand market include Apple Inc., Netflix, Amazon Video (VoD), Comcast Corporation, Vudu, Inc., YouTube, LLC, DISH Network, Hulu, Sky UK Limited, Home Box Office Inc., Fox Entertainment Group and The Walt Disney Company among others.

The global video on demand market can be segmented
By Solution:
• Pay TV video on demand
• Internet protocol television
• Over the top service
By Application:
• Entertainment
• Education & training
• Network video kiosks
• Online commerce
• Digital libraries

By Delivery Technology:
• Transactional video on demand
• Subscription video on demand
• Near video on demand
• Others

By Vertical:
• Academia & government
• Banking financial services and insurance
• Consumer goods & retail
• Healthcare
• Manufacturing
• Hospitality
• Telecom & it
• Media & entertainment
• Transport & logistics
• Others

By Region:
• North America
• Latin America
• Europe
• Middle East & Africa
• Asia Pacific

The Leading Key Players in Video On Demand Market

Apple Inc.
Amazon Video (VoD)
Comcast Corporation
Vudu Inc.
DISH Network
Sky UK Limited
Home Box Office Inc.
Fox Entertainment Group
The Walt Disney Company