Social Media Analytics Market: Global Industry Research Report 2020-2027 | Envisage Research

Social Media Analytics Market - By Application (Customer Segmentation & Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioural Analysis, Marketing Management), By End User (Media & Entertainment, Travel & Hospitality, IT & Telecom, Retail, Others) and By Region (North America, Asia Pacific, Europe, Middle East & Africa and Latin America) - Industry Analysis, Opportunity and Forecast 2020 To 2027

Published Date: May 2021

No. of Pages: 191

Status: Published

Report Code: EMR100534

The demand for social media analytics was estimated at USD 5.46 billion in 2020 and is projected to hit USD 20.64 billion by 2027, at a CAGR of 28.2 per cent over the 2020-2027 forecast period. In today's business scenario, social media analytics is widely viewed as an important business and marketing tool. Businesses all over the world are using social media analytics to gain actionable insights into customer preferences and develop their portfolio of services and goods.

Global rivalry tends to influence profit margins, and businesses are continuously looking for ways to slash their spending. Companies need to combine demographic, economic, and market information together with consumer data in order to figure out the intricacies for their rivals to perform better. To find the differences, companies are trying to concentrate on evaluating the revenue and the different markets. These days consumers have become brand conscious. They are seeking higher quality, lower prices and quicker product and service delivery. Advanced analytics is being brought in to help achieve business objectives. Social media analytics helps analyse unstructured social data to respond to changing market conditions and attain high revenue and operational profitability. Companies may use social media analytics to boost their market share and gain a competitive advantage by evaluating social media sites' competition and consumer behaviour.

Social media analytics is still in its infancy and organizations are trying to develop a comprehensive unified platform for capturing, transforming, loading, assessing and analyzing social media content. Analysts need to combine massive quantities of social media data from different social networks to build powerful models to produce predicted results. Vendors need flexible options and easy cost reduction workflows, which also draw small and medium-sized companies to start using social media channels to obtain useful insights from a market perspective and accelerate the adoption of social media analytics.

Risk management and fraud detection segment are among applications to develop at the highest CAGR during the forecast period. Cloud deployment model to sustain a larger size of business throughout the forecast period.

In the global social media analytics market, North America is expected to hold the largest market size, while Asia Pacific (APAC) is expected to grow at the highest CAGR over the forecast period. Due to rising investments in the process of digitisation across potential economies, the region is becoming a new hotspot in the social media analytics market.

North America is the biggest contributor of revenue to the global social media analytics market. The region is witnessing important developments in the market for social media analytics.
Key Market players having an impact on the market includes: Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions, Inc., Hootsuite Media, Inc., Tableau Software, Crimson Hexagon, SAS Institute and Salesforce.com Inc.

Analyst Commentary

The rise of mobile phones and tablets with Internet connectivity, combined with the ever-increasing number of users on social media sites, is boosting the growth of the social media analytics market over the forecast period.

Incremental technological developments will pave the way for multiple growth opportunities by making social analytics tools more available to companies on a small / medium scale around the world.

Demand for social analytics tools has been strengthened by the growing focus on customer input, as they demonstrate greater market bargaining power. Currently, the user is accessible through social media channels further reinforcing the need for enterprise-wide social media analytics tools.
As of the first quarter of 2020 it had 1,562 million active users per day, according to Facebook. In reality, Twitter said 500 million Tweets are sent every day and 9 percent more people use Twitter every day, reinstating the increasing penetration of social media networks on a global level.
Cloud adoption in recent times is said to have increased because companies are using Software-as-a-Service (SaaS) to provide cloud computing solutions. Business customers are constantly on the lookout to ensure that they have the most successful and cost-effective solutions. Cloud allows cloud computing to be done and gives another business the opportunity to outsource operational IT work. The cloud service providers bear all of the related risks and burdens. Due to its variety of features, such as simplicity, reliability, scalability, cloud computing is expected to expand at an even higher pace in the coming years, according to industry experts and cloud vendors. Vendors are rapidly leveraging the SaaS model to provide cloud-based social media analytics solutions. For example, in August 2015, IBM partnered with Twitter; this collaboration was intended to provide access to twitter data for IBM's social media analytics SaaS customers, which IBM could use to better identify customer service problems, monitor patterns, and understand consumer feelings.

Social media analytics is still in its infancy stages and is only only being implemented by large corporations because of the tremendous costs involved. Hence its adoption will drive the market in future.

Segmentation

Risk management and fraud detection segment are among applications to develop at the highest CAGR during the forecast period

The application-by-application social media analytics market is segmented into Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, and others (Workforce Management and Compliance Management). During the forecast period, the application for risk management and fraud detection is expected to be the fastest growing application on the social media analytics market, due to the ability of analytical tools to extract and analyse data from multiple data sources, which provides opportunities for identifying and mitigating fraudulent activities.

Cloud deployment model to sustain a larger size of business throughout the forecast period. Most social media analytics industry vendors provide cloud-based solutions to make full profits and automate the process of maintenance of their equipment, effectively. The cloud segment provides advantages such as scalability and cost-effectiveness that are expected to be instrumental in driving the growth of the social media analytics market as a whole.

Regional Analysis

North America is expected to be the Market Leader in terms of region. As of April 2020, there were approximately 190 million active Facebook users in the United States, according to We Are Social and Facebook info. In reality, according to leading media firm We Are Social, North America had the highest rate of penetration of global social networks along with East Asia in January 2020, at 70 percent.

Despite strong gains from high-growth regions such as Asia-Pacific, the US remains Facebook's second-largest market, in terms of number of users. In reality, according to StatCounter, a leading web analytics firm, in May 2020, Facebook had a 45 percent share of US visits.

However, despite the ubiquity of Facebook, other social networking sites have also gained market share, especially among adolescents and young adults, through Instagram and Snapchat, both of which are increasingly increasing in popularity among young American internet users.
Companies such as Amazon, IBM and Oracle have introduced social media analytics to produce insights and gain a deeper understanding of customer behaviour, which further informs their market and strategic decision-making.

TABLE OF CONTENTS
Chapter 1. Executive Summary
Chapter 2. Research Methodology
2.1. Research approach
2.2. Scope, definition, and assumptions
2.3. Data Sources
2.3.1. Secondary Sources
2.3.1.1. Preliminary data mining
2.3.2. Primary Sources
2.3.2.1. Statistical Model
2.3.2.2. Data Triangulation
2.3.2.3. Research Objective
Chapter 3. Market Outlook
3.1. Introduction
3.2. Key trends
3.2.1. xx
3.3. Market drivers
3.3.1. Impact analysis of Market Drivers
3.4. Market restraints
3.4.1. Impact analysis of Market Restraints
3.5. Market opportunities
3.5.1. Impact analysis of Market Opportunities
3.6. Market Challenges
3.6.1. Impact analysis of Market Trends
3.7. Porter’s Five Forces’ analysis
3.7.1. Bargaining Engine Powered of Suppliers
3.7.2. Bargaining Engine Powered of Buyers
3.7.3. Threat of New Entrant
3.7.4. Threat of Substitutes
3.7.5. High Competitive Rivalry
3.8. Value chain analysis
Chapter 4. COVID-19 Impact On Snus Market
Chapter 5. Global Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
5.1. Global Snus Market Share, By Product, 2015 - 2027 (USD Billion)
5.1.1. Loose
5.1.1.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.1.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
5.1.2. Portion
5.1.2.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.2.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
Chapter 6. Global Snus Market Overview, By Geography, 2015 - 2027 (USD Billion)
6.1. Global Snus Market Share, By Geography, 2015 - 2027 (USD Billion)
6.1.1. Market Size and projections, by Countries, 2015 - 2027 (USD Billion)
6.1.2. Market Share and CAGR Comparison, by Countries, 2020 & 2027 (%)
Chapter 7. North America Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
7.1. North America Snus Market Overview, 2015 - 2027 (USD Billion)
7.1.1. Market size and projections, 2015 - 2027 (USD Billion)
7.1.2. North America Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
7.1.3. North America Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
7.1.3.1. U.S. Snus Market Overview, 2015 - 2027 (USD Billion)
7.1.3.1.1. Market size and projections, 2015 - 2027 (USD Billion)
7.1.3.1.2. U.S. Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
7.1.3.1.3. Other Segments
7.1.3.2. Canada Snus Market Overview, 2015 - 2027 (USD Billion)
7.1.3.2.1. Market size and projections, 2015 - 2027 (USD Billion)
7.1.3.2.2. Canada Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
7.1.3.2.3. Other Segments
7.1.3.3. Mexico Snus Market Overview, 2015 - 2027 (USD Billion)
7.1.3.3.1. Market size and projections, 2015 - 2027 (USD Billion)
7.1.3.3.2. Mexico Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
7.1.3.3.3. Other Segments
Chapter 8. Europe Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
8.1. Europe Snus Market Overview, 2015 - 2027 (USD Billion)
8.1.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.2. Europe Snus Market Overview, By Products, 2015 - 2027 (USD Billion)
8.1.3. Europe Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
8.1.3.1. Germany
8.1.3.1.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.3.1.2. Germany Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.3.1.3. Others Segments
8.1.3.2. France
8.1.3.2.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.3.2.2. France Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.3.2.3. Others Segments
8.1.3.3. UK
8.1.3.3.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.3.3.2. UK Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.3.3.3. Others Segments
8.1.3.4. Italy
8.1.3.4.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.3.4.2. Italy Snus Market Overview, By Product 2015 - 2027 (USD Billion)
8.1.3.4.3. Others Segments
8.1.3.5. Spain
8.1.3.5.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.3.5.2. Spain Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.3.5.3. Others Segments
8.1.3.6. Rest of Europe
8.1.3.6.1. Market size and projections, 2015 – 2025
8.1.3.6.2. Rest of Europe Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.3.6.3. Others Segments
Chapter 9. Asia Pacific Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
9.1. Asia Pacific Snus Market Overview, 2015 - 2027 (USD Billion)
9.1.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.2. Asia Pacific Snus Market Overview, By Products, 2015 - 2027 (USD Billion)
9.1.3. Asia Pacific Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
9.1.3.1. India
9.1.3.1.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.3.1.2. India Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.1.3. Other Segments
9.1.3.2. China
9.1.3.2.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.3.2.2. China Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.2.3. Other Segments
9.1.3.3. Japan
9.1.3.3.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.3.3.2. Japan Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.3.3. Other Segments
9.1.3.4. South Korea
9.1.3.4.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.3.4.2. South Korea Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.4.3. Other Segments
9.1.3.5. Rest of Asia Pacific
9.1.3.5.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.3.5.2. Rest of Asia Pacific Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.5.3. Other Segments
Chapter 10. Middle East & Africa Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
10.1. Middle East & Africa Snus Market Overview, 2015 - 2027 (USD Billion)
10.1.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.2. Middle East & Africa Snus Market Overview, By Products, 2015 - 2027 (USD Billion)
10.1.3. Middle East & Africa Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
10.1.3.1. GCC
10.1.3.1.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.3.1.2. GCC Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.3.1.3. Other Segments
10.1.3.2. South Africa
10.1.3.2.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.3.2.2. South Africa Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.3.2.3. Other Segments
10.1.3.3. Rest of Middle East & Africa
10.1.3.3.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.3.3.2. Rest of Middle East & Africa Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.3.3.3. Other Segments
Chapter 11. South America Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
11.1. South America Snus Market Overview, 2015 - 2027 (USD Billion)
11.1.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.2. South America Snus Market Overview, By Products, 2015 - 2027 (USD Billion)
11.1.3. South America Snus Market Overview, By Countries, 2015- 2026 (USD Billion)
11.1.4. Brazil
11.1.4.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.4.2. Brazil Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.4.3. Other Segments
11.1.5. Argentina
11.1.5.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.5.2. Argentina Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.5.3. Other Segments
11.1.6. Rest of South America
11.1.6.1. Market size and projections, 2015 – 2027
11.1.6.2. Rest of South America Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.6.3. Other Segments
Chapter 12. Competitive Landscape
12.1. Competitive environment, 2020
12.2. Strategic framework
12.2.1. Partnership/agreement
12.2.2. Expansion
12.2.3. Mergers & Acquisitions
12.2.4. New Distribution channel development
Chapter 13. Key Vendor Analysis
13.1. Swedish Match AB
13.1.1. Company overview
13.1.2. Financial performance
13.1.3. Distribution channel Benchmarking
13.1.4. Recent initiatives
13.1.5. SWOT analysis
13.2. British American Tobacco
13.2.1. Company overview
13.2.2. Financial performance
13.2.3. Distribution channel Benchmarking
13.2.4. Recent initiatives
13.2.5. SWOT analysis
13.3. Altria Group, Inc.
13.4. Burger Sohne Sweden AB
13.5. DACAPO SILVER AB
Chapter 14. Snus Market Cost Analysis
14.1. Snus Market Key Raw Material Analysis
14.1.1. Key Raw Distribution channel
14.1.2. Price Trend of Key Raw Material
14.1.3. Key Suppliers of Raw Material
14.1.4. Market Concentration Rate of Raw Material
14.2. Proportion of Professional Construction Cost Material
14.2.1. Raw Material
14.2.2. Labor Cost
14.2.3. Professional Construction Expenses
Chapter 15. Industrial Chain, Sourcing Strategy and Downstream Buyers
15.1. Snus Market Industrial Chain Analysis
15.2. Upstream Raw Distribution channel Sourcing
15.3. Raw Distribution channel Source of Snus Market Major Manufacturers in 2021
15.4. Downstream Buyers
Chapter 16. Marketing Strategy Analysis, Distributors/Traders
16.1. Marketing Channel
16.1.1. Direct Marketing
16.1.2. Indirect Marketing
16.1.3. Marketing Channel Development Trend
16.2. Market Positioning
16.2.1. Pricing Strategy
16.2.2. Brand Strategy
16.2.3. Target Client
16.3. Distributors/Traders List
Chapter 17. Market Effect Factors Analysis
17.1. Technology Progress/Risk
17.1.1. Substitutes Threat
17.1.2. Technology Progress in Related Distribution channel
17.2. Consumer Needs/Customer Preference Change
17.3. Economic/Political Environmental Change
Chapter 18. Future Outlook of the Market
Disclaimer

List of Figures
1. Market segmentation
2. Value chain analysis
3. Porter’s Five Forces’ analysis
4. Engine Powered of Suppliers
5. Engine Powered of Buyers
6. Threat of New Entrants
7. Threat of Substitute
8. Competitive Rivalry
9. Global Snus Market share, By Products, 2020 & 2027 (%)
10. Global Snus Market share, by Loose, By Products, 2020 & 2027 (USD Billion)
11. Global Snus Market share, by Portion, By Products, 2020 & 2027 (USD Billion)
12. Global Snus Market share, by Region, 2020 & 2027 (%)
13. Global Snus Market share, by region, 2020 - 2027(USD Billion)
14. North America Snus Market, 2020 - 2027(USD Billion)
15. North America Snus Market share, by Countries, 2020 & 2027 (%)
16. U.S. Snus Market, 2020 - 2027(USD Billion)
17. Canada Snus Market, 2020 - 2027(USD Billion)
18. Europe Snus Market, 2020 - 2027(USD Billion)
19. Europe Snus Market share, by Countries, 2020 & 2027 (%)
20. Spain Snus Market, 2020 - 2027(USD Billion)
21. UK Snus Market, 2020 - 2027(USD Billion)
22. Italy Snus Market, 2020 - 2027(USD Billion)
23. Germany Snus Market, 2020 - 2027(USD Billion)
24. France Snus Market, 2020 - 2027(USD Billion)
25. Rest of Europe Snus Market, 2020 - 2027(USD Billion)
26. Asia-Pacific Snus Market, 2020 - 2027(USD Billion)
27. Asia-Pacific Snus Market share, by Countries, 2020 & 2027 (%)
28. China Snus Market, 2020 - 2027(USD Billion)
29. India Snus Market, 2020 - 2027(USD Billion)
30. Australia Snus Market, 2020 - 2027(USD Billion)
31. Japan Snus Market, 2020 - 2027(USD Billion)
32. Rest of Asia-Pacific Snus Market, 2020 - 2027(USD Billion)
33. Middle East & Africa Snus Market, 2020 - 2027(USD Billion)
34. Middle East & Africa Snus Market share, by Countries, 2020 & 2027 (%)
35. GCC Snus Market, 2020 - 2027(USD Billion)
36. South Africa Snus Market, 2020 - 2027(USD Billion)
37. Rest Of Middle East & Africa Snus Market, 2020 - 2027(USD Billion)
38. South America Snus Market, 2020 - 2027(USD Billion)
39. Brazil Snus Market, 2020 - 2027(USD Billion)
40. Mexico Snus Market, 2020 - 2027(USD Billion)
41. Argentina Snus Market, 2020 - 2027(USD Billion)
42. Rest Of South America Snus Market, 2020 - 2027(USD Billion)

List of Tables

1. Impact of Market drivers
2. Impact of Market restraints
3. Global Snus Market, 2020-2027 (USD Billion)
4. Snus requirement, by country, 2020-2027, (USD Billion)
5. North America Snus Market, By Product, 2020-2027 (USD Billion)
6. Europe Snus Market, By Products, 2020-2027 (USD Billion)
7. Asia Pacific Snus Market, By Products, 2020-2027 (USD Billion)
8. Middle East & Africa Snus Market, By Products, 2020-2027 (USD Billion)
9. South America Snus Market, By Products, 2020-2027 (USD Billion)
10. Global Snus Market, Company Market Share, 2020 & 2027(%)
11. Swedish Match AB : Product Benchmarking
12. Swedish Match AB : Financial Performance
13. British American Tobacco : Product Benchmarking
14. British American Tobacco : Financial Performance
15. Altria Group, Inc. : Product Benchmarking
16. Altria Group, Inc. : Financial Performance
17. Burger Sohne Sweden AB :Product Benchmarking
18. Burger Sohne Sweden AB :Financial Performance
19. DACAPO SILVER AB : Product Benchmarking
20. DACAPO SILVER AB : Financial Performance

The Leading Key Players in Social Media Analytics Market

Oracle Corporation
Adobe Systems Inc.
IBM Corporation
SAP SE
Netbase Solutions Inc.
Hootsuite Media Inc.
Tableau Software
Crimson Hexagon
SAS Institute and Salesforce.com Inc.