Snus Market: Global Industry Research Report 2020-2027 | Envisage Research
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Snus Market - By Product (Loose, Portion) and By Region (North America, Asia Pacific, Europe, Middle East & Africa and Latin America) - Industry Analysis, opportunity and Forecast 2020 To 2027

Published Date: May 2021

No. of Pages: 196

Status: Published

Report Code: EMR100531

The global snus market size was valued at USD 2.41 billion in 2020 and is expected to grow at USD 3.51 billion by 2027 at a compound annual growth rate (CAGR) of 5.5% from 2020 to 2027. The growing popularity of snus owing to the convenience of the application it offers to its consumers is a key factor driving the market. The ease of using the product anywhere unlike cigarettes, which cannot be smoked in public and no smoking zones owing to the harmful effects of combustion, has been playing a crucial role in promoting the usage of snus.

Moreover, it is much more convenient in use as compared to dip tobacco as the by-product is swallowed rather than being spit out. These favourable factors associated with snus products have made it a convenient replacement for tobacco products, such as cigarettes, cigars, and smoke pipes.
The low rate of oral, lung, and pancreatic cancers and respiratory diseases associated with the use of the product is a major reason for its adoption among tobacco addicts. In the process of manufacturing snus, the tobacco is steam pasteurized and not fermented like other types of smokeless tobacco. This inhibits the growth of microbes that form a cancer-causing chemical known as tobacco-specific nitrosamines, which is commonly found in other smokeless tobacco products.

Snus is also less harmful compared to inhaling nicotine through combustible tobacco products. According to a research published by the International Journal of Cancer named “Use of moist oral snuff (snus) and pancreatic cancer”, in 2017, it was concluded that there was no relation between snus use and risk of pancreatic cancer as the nitrosamine level is low in snus than in tobacco smoke.
Key companies are: Swedish Match AB; British American Tobacco; Altria Group, Inc.; AG Snus; Burger Sohne Sweden AB; Dacapo Silver AB; Fiedler & Lundgren; GN Tobacco; Gordito Oü; Gotlandssnus; Nordic Snus AB; and Skruf Snus.

Analyst Commentary

Portion led the market and accounted for more than 80% share of the global revenue in 2020. Portions are made by packing tobacco in pouches. They are available in various forms, including original, white, dry white, all white, and others. The original portion is dark in color and is packed in moist surface and it delivers an instant flavor and nicotine release.

The white portions are not moistened during manufacturing and therefore offer less drip, thereby causing low salivation and a longer-lasting nicotine release. The product is expected to witness the fastest growth in the years to come. The portion snus is available in various sizes, including large, slim, super slim, and mini, which weigh less than a gram.

Growing popularity has stimulated the manufacturers to create flavored products, including mint, eucalyptus, berries, fruits, licorice, whiskey, spices, bergamot, cedar, citrus, dry fruit, hay, leather, smoky, tea, and tobacco. Among these, the more popular flavors including mint, berries, and fruits are further available in different subcategories of flavors. For instance, mint snus can be found in variants including spearmint, wintergreen, and menthol.

Segmentation

The snus market is segmented on the basis of product and region. On the basis of product, the market is segmented into Loose, Portion. Smokeless tobacco can be used in places where other tobacco products are banned and is medically accepted as less harmful than smoking. Volume sales of the same are growing in the United States and other countries while that of cigarette is contracting. Major tobacco companies are investing in smokeless tobacco via acquisition and product development. In 2017, 11% of the Norwegian population, aged 16 to 74 years, was found to be daily cigarette smokers, while 12% used snus daily. Moreover, 2017 was reported as being the first year in which there were more daily snus users than cigarette smokers in the country.

Cigarette smokers comprise the principal target group for loose snus. The WHO’s surveys show that many smokers want stronger snus in order to view it as an alternative option to other tobacco products. The increase in sales of previously launched loose snus with a high nicotine content also clearly indicates considerable demand for loose snus products with high nicotine content. For instance, Swedish Match launched General Ekstra Sterk loose snus with strong tobacco flavor and more nicotine, which gained popularity among consumers across Europe and North America.

Regional Analysis

Europe accounted for the largest market, accounting for more than 40% of the global revenue in 2020. Strong popularity of such products among male consumers in Scandinavian countries such as Norway and Sweden is expected to remain a favorable factor for the industry. Furthermore, the increased number of new product launches in aforementioned countries is projected to keep the dominance of the region over the next few years.

Middle East and Africa is expected to expand at the fastest CAGR of 9.3% from 2020 to 2027. The region has the least regulations related to the sale of tobaccos. It is known as makla in Africa. Snus is not banned in any African country. More and more international and national agencies are trying to reduce the number of smokers in the region. These products have been proved to be helpful in getting rid of smoking addiction and therefore these are rapidly adopted in the region. Furthermore, these products are affordable and thus are increasingly preferred among the buyers.

TABLE OF CONTENTS
Chapter 1. Executive Summary
Chapter 2. Research Methodology
2.1. Research approach
2.2. Scope, definition, and assumptions
2.3. Data Sources
2.3.1. Secondary Sources
2.3.1.1. Preliminary data mining
2.3.2. Primary Sources
2.3.2.1. Statistical Model
2.3.2.2. Data Triangulation
2.3.2.3. Research Objective
Chapter 3. Market Outlook
3.1. Introduction
3.2. Key trends
3.2.1. xx
3.3. Market drivers
3.3.1. Impact analysis of Market Drivers
3.4. Market restraints
3.4.1. Impact analysis of Market Restraints
3.5. Market opportunities
3.5.1. Impact analysis of Market Opportunities
3.6. Market Challenges
3.6.1. Impact analysis of Market Trends
3.7. Porter’s Five Forces’ analysis
3.7.1. Bargaining Engine Powered of Suppliers
3.7.2. Bargaining Engine Powered of Buyers
3.7.3. Threat of New Entrant
3.7.4. Threat of Substitutes
3.7.5. High Competitive Rivalry
3.8. Value chain analysis
Chapter 4. COVID-19 Impact On Snus Market
Chapter 5. Global Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
5.1. Global Snus Market Share, By Product, 2015 - 2027 (USD Billion)
5.1.1. Loose
5.1.1.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.1.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
5.1.2. Portion
5.1.2.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.2.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
Chapter 6. Global Snus Market Overview, By Geography, 2015 - 2027 (USD Billion)
6.1. Global Snus Market Share, By Geography, 2015 - 2027 (USD Billion)
6.1.1. Market Size and projections, by Countries, 2015 - 2027 (USD Billion)
6.1.2. Market Share and CAGR Comparison, by Countries, 2020 & 2027 (%)
Chapter 7. North America Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
7.1. North America Snus Market Overview, 2015 - 2027 (USD Billion)
7.1.1. Market size and projections, 2015 - 2027 (USD Billion)
7.1.2. North America Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
7.1.3. North America Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
7.1.3.1. U.S. Snus Market Overview, 2015 - 2027 (USD Billion)
7.1.3.1.1. Market size and projections, 2015 - 2027 (USD Billion)
7.1.3.1.2. U.S. Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
7.1.3.1.3. Other Segments
7.1.3.2. Canada Snus Market Overview, 2015 - 2027 (USD Billion)
7.1.3.2.1. Market size and projections, 2015 - 2027 (USD Billion)
7.1.3.2.2. Canada Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
7.1.3.2.3. Other Segments
7.1.3.3. Mexico Snus Market Overview, 2015 - 2027 (USD Billion)
7.1.3.3.1. Market size and projections, 2015 - 2027 (USD Billion)
7.1.3.3.2. Mexico Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
7.1.3.3.3. Other Segments
Chapter 8. Europe Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
8.1. Europe Snus Market Overview, 2015 - 2027 (USD Billion)
8.1.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.2. Europe Snus Market Overview, By Products, 2015 - 2027 (USD Billion)
8.1.3. Europe Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
8.1.3.1. Germany
8.1.3.1.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.3.1.2. Germany Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.3.1.3. Others Segments
8.1.3.2. France
8.1.3.2.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.3.2.2. France Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.3.2.3. Others Segments
8.1.3.3. UK
8.1.3.3.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.3.3.2. UK Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.3.3.3. Others Segments
8.1.3.4. Italy
8.1.3.4.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.3.4.2. Italy Snus Market Overview, By Product 2015 - 2027 (USD Billion)
8.1.3.4.3. Others Segments
8.1.3.5. Spain
8.1.3.5.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.3.5.2. Spain Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.3.5.3. Others Segments
8.1.3.6. Rest of Europe
8.1.3.6.1. Market size and projections, 2015 – 2025
8.1.3.6.2. Rest of Europe Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.3.6.3. Others Segments
Chapter 9. Asia Pacific Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
9.1. Asia Pacific Snus Market Overview, 2015 - 2027 (USD Billion)
9.1.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.2. Asia Pacific Snus Market Overview, By Products, 2015 - 2027 (USD Billion)
9.1.3. Asia Pacific Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
9.1.3.1. India
9.1.3.1.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.3.1.2. India Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.1.3. Other Segments
9.1.3.2. China
9.1.3.2.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.3.2.2. China Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.2.3. Other Segments
9.1.3.3. Japan
9.1.3.3.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.3.3.2. Japan Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.3.3. Other Segments
9.1.3.4. South Korea
9.1.3.4.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.3.4.2. South Korea Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.4.3. Other Segments
9.1.3.5. Rest of Asia Pacific
9.1.3.5.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.3.5.2. Rest of Asia Pacific Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.5.3. Other Segments
Chapter 10. Middle East & Africa Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
10.1. Middle East & Africa Snus Market Overview, 2015 - 2027 (USD Billion)
10.1.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.2. Middle East & Africa Snus Market Overview, By Products, 2015 - 2027 (USD Billion)
10.1.3. Middle East & Africa Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
10.1.3.1. GCC
10.1.3.1.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.3.1.2. GCC Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.3.1.3. Other Segments
10.1.3.2. South Africa
10.1.3.2.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.3.2.2. South Africa Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.3.2.3. Other Segments
10.1.3.3. Rest of Middle East & Africa
10.1.3.3.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.3.3.2. Rest of Middle East & Africa Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.3.3.3. Other Segments
Chapter 11. South America Snus Market Overview, By Countries, 2015 - 2027 (USD Billion)
11.1. South America Snus Market Overview, 2015 - 2027 (USD Billion)
11.1.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.2. South America Snus Market Overview, By Products, 2015 - 2027 (USD Billion)
11.1.3. South America Snus Market Overview, By Countries, 2015- 2026 (USD Billion)
11.1.4. Brazil
11.1.4.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.4.2. Brazil Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.4.3. Other Segments
11.1.5. Argentina
11.1.5.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.5.2. Argentina Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.5.3. Other Segments
11.1.6. Rest of South America
11.1.6.1. Market size and projections, 2015 – 2027
11.1.6.2. Rest of South America Snus Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.6.3. Other Segments
Chapter 12. Competitive Landscape
12.1. Competitive environment, 2020
12.2. Strategic framework
12.2.1. Partnership/agreement
12.2.2. Expansion
12.2.3. Mergers & Acquisitions
12.2.4. New Distribution channel development
Chapter 13. Key Vendor Analysis
13.1. Swedish Match AB
13.1.1. Company overview
13.1.2. Financial performance
13.1.3. Distribution channel Benchmarking
13.1.4. Recent initiatives
13.1.5. SWOT analysis
13.2. British American Tobacco
13.2.1. Company overview
13.2.2. Financial performance
13.2.3. Distribution channel Benchmarking
13.2.4. Recent initiatives
13.2.5. SWOT analysis
13.3. Altria Group, Inc.
13.4. Burger Sohne Sweden AB
13.5. DACAPO SILVER AB
Chapter 14. Snus Market Cost Analysis
14.1. Snus Market Key Raw Material Analysis
14.1.1. Key Raw Distribution channel
14.1.2. Price Trend of Key Raw Material
14.1.3. Key Suppliers of Raw Material
14.1.4. Market Concentration Rate of Raw Material
14.2. Proportion of Professional Construction Cost Material
14.2.1. Raw Material
14.2.2. Labor Cost
14.2.3. Professional Construction Expenses
Chapter 15. Industrial Chain, Sourcing Strategy and Downstream Buyers
15.1. Snus Market Industrial Chain Analysis
15.2. Upstream Raw Distribution channel Sourcing
15.3. Raw Distribution channel Source of Snus Market Major Manufacturers in 2021
15.4. Downstream Buyers
Chapter 16. Marketing Strategy Analysis, Distributors/Traders
16.1. Marketing Channel
16.1.1. Direct Marketing
16.1.2. Indirect Marketing
16.1.3. Marketing Channel Development Trend
16.2. Market Positioning
16.2.1. Pricing Strategy
16.2.2. Brand Strategy
16.2.3. Target Client
16.3. Distributors/Traders List
Chapter 17. Market Effect Factors Analysis
17.1. Technology Progress/Risk
17.1.1. Substitutes Threat
17.1.2. Technology Progress in Related Distribution channel
17.2. Consumer Needs/Customer Preference Change
17.3. Economic/Political Environmental Change
Chapter 18. Future Outlook of the Market
Disclaimer

List of Figures
1. Market segmentation
2. Value chain analysis
3. Porter’s Five Forces’ analysis
4. Engine Powered of Suppliers
5. Engine Powered of Buyers
6. Threat of New Entrants
7. Threat of Substitute
8. Competitive Rivalry
9. Global Snus Market share, By Products, 2020 & 2027 (%)
10. Global Snus Market share, by Loose, By Products, 2020 & 2027 (USD Billion)
11. Global Snus Market share, by Portion, By Products, 2020 & 2027 (USD Billion)
12. Global Snus Market share, by Region, 2020 & 2027 (%)
13. Global Snus Market share, by region, 2020 - 2027(USD Billion)
14. North America Snus Market, 2020 - 2027(USD Billion)
15. North America Snus Market share, by Countries, 2020 & 2027 (%)
16. U.S. Snus Market, 2020 - 2027(USD Billion)
17. Canada Snus Market, 2020 - 2027(USD Billion)
18. Europe Snus Market, 2020 - 2027(USD Billion)
19. Europe Snus Market share, by Countries, 2020 & 2027 (%)
20. Spain Snus Market, 2020 - 2027(USD Billion)
21. UK Snus Market, 2020 - 2027(USD Billion)
22. Italy Snus Market, 2020 - 2027(USD Billion)
23. Germany Snus Market, 2020 - 2027(USD Billion)
24. France Snus Market, 2020 - 2027(USD Billion)
25. Rest of Europe Snus Market, 2020 - 2027(USD Billion)
26. Asia-Pacific Snus Market, 2020 - 2027(USD Billion)
27. Asia-Pacific Snus Market share, by Countries, 2020 & 2027 (%)
28. China Snus Market, 2020 - 2027(USD Billion)
29. India Snus Market, 2020 - 2027(USD Billion)
30. Australia Snus Market, 2020 - 2027(USD Billion)
31. Japan Snus Market, 2020 - 2027(USD Billion)
32. Rest of Asia-Pacific Snus Market, 2020 - 2027(USD Billion)
33. Middle East & Africa Snus Market, 2020 - 2027(USD Billion)
34. Middle East & Africa Snus Market share, by Countries, 2020 & 2027 (%)
35. GCC Snus Market, 2020 - 2027(USD Billion)
36. South Africa Snus Market, 2020 - 2027(USD Billion)
37. Rest Of Middle East & Africa Snus Market, 2020 - 2027(USD Billion)
38. South America Snus Market, 2020 - 2027(USD Billion)
39. Brazil Snus Market, 2020 - 2027(USD Billion)
40. Mexico Snus Market, 2020 - 2027(USD Billion)
41. Argentina Snus Market, 2020 - 2027(USD Billion)
42. Rest Of South America Snus Market, 2020 - 2027(USD Billion)

List of Tables

1. Impact of Market drivers
2. Impact of Market restraints
3. Global Snus Market, 2020-2027 (USD Billion)
4. Snus requirement, by country, 2020-2027, (USD Billion)
5. North America Snus Market, By Product, 2020-2027 (USD Billion)
6. Europe Snus Market, By Products, 2020-2027 (USD Billion)
7. Asia Pacific Snus Market, By Products, 2020-2027 (USD Billion)
8. Middle East & Africa Snus Market, By Products, 2020-2027 (USD Billion)
9. South America Snus Market, By Products, 2020-2027 (USD Billion)
10. Global Snus Market, Company Market Share, 2020 & 2027(%)
11. Swedish Match AB : Product Benchmarking
12. Swedish Match AB : Financial Performance
13. British American Tobacco : Product Benchmarking
14. British American Tobacco : Financial Performance
15. Altria Group, Inc. : Product Benchmarking
16. Altria Group, Inc. : Financial Performance
17. Burger Sohne Sweden AB :Product Benchmarking
18. Burger Sohne Sweden AB :Financial Performance
19. DACAPO SILVER AB : Product Benchmarking
20. DACAPO SILVER AB : Financial Performance

The Leading Key Players in Snus Market

Swedish Match AB
British American Tobacco
Altria Group Inc.
AG Snus
Burger Sohne Sweden AB
Dacapo Silver AB
Fiedler & Lundgren
GN Tobacco
Gordito Oü
Gotlandssnus
Nordic Snus AB
and Skruf Snus.