Smart Bathroom Market: Global Industry Research Report 2020-2027 | Envisage Research

Smart Bathroom Market - By Product (Smart Toilet, Smart Soap Dispenser, Smart Faucet, Smart Shower, Others), By Application (Residential and Commercial) and By Region (North America, Asia Pacific, Europe, Middle East & Africa and Latin America) - Industry Analysis, Opportunity and Forecast 2020 To 2027

Published Date: May 2021

No. of Pages: 201

Status: Published

Report Code: EMR100524

The global smart bathroom market size was valued at USD 3.0 billion in 2020 and is expected to reach USD 5.99 billion by 2027 grow at a compound annual growth rate (CAGR) of 10.5% from 2020 to 2027. Growing penetration of smart homes, particularly in developing as well as developed states across the globe, is driving the demand for smart bathrooms. In addition, increasing home improvement projects and bathroom renovations, particularly in western countries, is paving the way for different smart bathrooms for the residential as well as commercial sectors. Increasing spending on home improvement projects or home remodelling is boosting the product demand owing to rising home and mortgage prices. According to the Leading Indicator of Remodelling Activity (LIRA), home improvement spending has risen 6% annually in the last three years since 2015.

In addition, owners spent an additional average of USD 2000 on home remodelling projects in 2016 compared to 2015. This scenario is projected to increase the adoption of smart bathrooms among residential consumers. According to a blog by the Washington Post, as of January 2020, bathrooms are the most remodelled rooms in a home. Higher penetration of smart homes across developed nations of America and Europe is devising greater adoption of smart bathrooms. According to the studies, there were about 30.5 million smart homes in Europe at the end of 2018. Rising construction of smart homes owing to growing luxury lifestyles is resulting in the installation of smart bathrooms. Consumers have been showing an increasing inclination towards bathrooms that provide a spa-like experience with built-in smart fittings, faucets, toilets, and soap dispensers that operate on sensors. According to a blog by Supply House Times, nearly 90% of Americans use their phones in the bathrooms. This scenario is helping the adoption of smart bathrooms through innovative home automation.

Moreover, rapid construction in the commercial sector, particularly the hospitality sector, is driving the demand for smart bathroom fittings and fixtures. According to the Office of National Statistics, the hospitality industry in the U.K. grew from USD 110.37 billion in 2015 to USD 125.78 billion in 2017. The hotel industry forms a major demand contributing factor to the country’s hospitality sector and overall economy, thereby spurring the construction of hotels. Similarly, according to the London Hotel Development Monitor Report 2018, the hotel industry in London is expected to add 11,600 rooms to its hotel market by the end of 2020. These factors are likely to positively impact market growth.

Key markets are: American Standard Brands; Cera Sanitaryware Ltd.; Moen Incorporated; Lixil Group; Jacuzzi; Jaquar; Kohler Co.; Spectrum Brands; Roca Sanitario; Toto Ltd.

Analyst Commentary

In terms of revenue, smart toilets dominated the market with a share of 33.6% in 2020. This is attributed to its advanced properties of self-cleaning and self-deodorizing, which makes it an environmentally friendly and popular product in the smart bathroom. High-tech or smart toilets are widely being used among households and commercial properties owing to various features incorporated in the fixture, such as hands-free flushing, heated seats, motion-activated seats, and built-in night lights. Furthermore, these touchless or smart toilets promote hygiene with flushing activated through digital touchless controls, which is likely to result in greater popularity in a post-covid-19 world.

The smart faucets category is expected to expand at a CAGR of 10.9% from 2020 to 2027. Increased attention to the hygiene factor across the globe is pushing the growth towards automatic and sensor-based smart faucets, particularly among the commercial sectors. Smart faucets are also equipped with sustainability and efficiency as these are effectively programmed wirelessly for an automated method of flushing. It also eliminates the need for deploying personnel in order to flush lines manually. Moreover, product developments and innovations using technology integration through various other smart devices, such as Amazon’s Alexa or Google Home, are expected to unfold growth opportunities for the market over the years.

In terms of revenue, the commercial application segment dominated the market with a share of 61.2% in 2020. This is attributed to the significant expansion in the commercial sector. For instance, Hyatt Hotels as of May 2020 has 74 hotels of 21,021 rooms in Greater China and over the next four years, the company aims for a planned expansion with a pipeline of 27,000 rooms. The commercial places include hotels, restaurants, hospitals, public washrooms and toilets, malls and shopping complexes, airports, railway stations, and other recreational and utility areas. Smart bathroom fixtures enabled with touch technology are highly popular in the commercial sectors, such as shopping mall restrooms, high-end office spaces, and cinema halls. It helps in water conservation, along with improving the aesthetics of the washrooms or restrooms.

The residential application segment is expected to expand at a CAGR of 10.4% from 2020 to 2027. This is attributed to increasing urbanization and expenditure on home remodeling. Modern urban lifestyle, along with smart, upgraded, and visually appealing product innovation with the help of IoT, is increasing the adoption rate of smart bathroom fixtures among consumers. The growing trend of home remodelling is driving the demand for various smart bathroom products, such as high-tech toilets, smart showerheads, and smart mirrors. Additionally, consumer’s expenditure on bathroom remodelling increased from USD 12,850 Million in 2013 to USD 18,235 Million in 2017. These aforementioned factors are estimated to boost the demand for smart bathrooms in the residential sector.

Segmentation

The smart bathroom market is segmented on the basis of product, application and region. By product the market is divided into Smart Toilet, Smart Soap Dispenser, Smart Faucet, Smart Shower, Others. By application the market is divided into Residential, Commercial.

Regional Analysis

North America dominated the market with a share of 40.2% in 2020. This is attributed to increasing spending on renovations and remodelling in the commercial sector. An increasing number of commercial buildings in the region owing to the growth of the tourism industry is expected to boost the demand for smart bathrooms. The commercial sector, which includes hotels, restaurants, and malls, has been investing in remodelling projects to enhance the consumer experience. This process also includes improving public restrooms. This is likely to boost the demand for smart bathroom accessories, such as smart soap dispensers and digital faucets.

Asia Pacific is expected to expand at the fastest CAGR of 11.5% from 2020 to 2027. According to a report by The United Nations World Tourism Organization (UNWTO) in partnership with the Global Tourism Economy Research Centre (GTERC), Asia Pacific tourism has been witnessing exponential growth in international arrivals since 2005. As per UNWTO/GTERC Asia Tourism Trends: 2018, the international tourist arrivals in the Asia Pacific grew by 6% in 2017, thereby reaching to 323 million. The high inflow of tourists has been fostering the growth of the accommodation industry, thereby driving the application of the smart bathroom industry.

TABLE OF CONTENTS
Chapter 1. Executive Summary
Chapter 2. Research Methodology
2.1. Research approach
2.2. Scope, definition, and assumptions
2.3. Data Sources
2.3.1. Secondary Sources
2.3.1.1. Preliminary data mining
2.3.2. Primary Sources
2.3.2.1. Statistical Model
2.3.2.2. Data Triangulation
2.3.2.3. Research Objective
Chapter 3. Market Outlook
3.1. Introduction
3.2. Key trends
3.2.1. xx
3.3. Market drivers
3.3.1. Impact analysis of Market Drivers
3.4. Market restraints
3.4.1. Impact analysis of Market Restraints
3.5. Market opportunities
3.5.1. Impact analysis of Market Opportunities
3.6. Market Challenges
3.6.1. Impact analysis of Market Trends
3.7. Porter’s Five Forces’ analysis
3.7.1. Bargaining Engine Powered of Suppliers
3.7.2. Bargaining Engine Powered of Buyers
3.7.3. Threat of New Entrant
3.7.4. Threat of Substitutes
3.7.5. High Competitive Rivalry
3.8. Value chain analysis
Chapter 4. COVID-19 Impact On Security Testing Market
Chapter 5. Global Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
5.1. Global Security Testing Market Share, By Testing Type, 2015 - 2027 (USD Billion)
5.1.1. Static Deployment Type Security testing
5.1.1.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.1.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
5.1.2. Dynamic Deployment Type Security Testing
5.1.2.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.2.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
5.1.3. Dynamic Deployment Type Security Testing
5.1.3.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.3.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
5.1.4. Mobile Deployment Type Security Testing
5.1.4.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.4.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
Chapter 6. Global Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
6.1. Global Security Testing Market Share, By Deployment Type, 2015 - 2027 (USD Billion)
6.1.1. Software-as-a-service
6.1.1.1. Market Size and Projections, 2015 - 2027 (USD Billion)
6.1.1.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
6.1.2. On-Premise
6.1.2.1. Market Size and Projections, 2015 - 2027 (USD Billion)
6.1.2.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
Chapter 7. Global Security Testing Market Overview, By Enterprise, 2015 - 2027 (USD Billion)
7.1. Global Security Testing Market Share, By Enterprise, 2015 - 2027 (USD Billion)
7.1.1. SMEs
7.1.1.1. Market Size and Projections, 2015 - 2027 (USD Billion)
7.1.1.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
7.1.2. Large-Scale Enterprises
7.1.2.1. Market Size and Projections, 2015 - 2027 (USD Billion)
7.1.2.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
Chapter 8. Global Security Testing Market Overview, By Vertical, 2015 - 2027 (USD Billion)
8.1. Global Security Testing Market Share, By Vertical, 2015 - 2027 (USD Billion)
8.1.1. BFSI
8.1.1.1. Market Size and Projections, 2015 - 2027 (USD Billion)
8.1.1.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
8.1.2. IT & Telecommunications
8.1.2.1. Market Size and Projections, 2015 - 2027 (USD Billion)
8.1.2.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
8.1.3. Government & Defense
8.1.3.1. Market Size and Projections, 2015 - 2027 (USD Billion)
8.1.3.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
8.1.4. Transportation
8.1.4.1. Market Size and Projections, 2015 - 2027 (USD Billion)
8.1.4.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
8.1.5. Healthcare
8.1.5.1. Market Size and Projections, 2015 - 2027 (USD Billion)
8.1.5.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
8.1.6. Others
8.1.6.1. Market Size and Projections, 2015 - 2027 (USD Billion)
8.1.6.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
Chapter 9. Global Security Testing Market Overview, By Geography, 2015 - 2027 (USD Billion)
9.1. Global Security Testing Market Share, By Geography, 2015 - 2027 (USD Billion)
9.1.1. Market Size and projections, by Countries, 2015 - 2027 (USD Billion)
9.1.2. Market Share and CAGR Comparison, by Countries, 2020 & 2027 (%)
Chapter 10. North America Security Testing Market Overview, By Countries, 2015 - 2027 (USD Billion)
10.1. North America Security Testing Market Overview, 2015 - 2027 (USD Billion)
10.1.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.2. North America Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
10.1.3. North America Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
10.1.4. North America Security Testing Market Overview, By Enterprise, 2015 - 2027 (USD Billion)
10.1.5. North America Security Testing Market Overview, By Vertical, 2015 - 2027 (USD Billion)
10.1.6. North America Security Testing Market Overview, By Countries, 2015 - 2027 (USD Billion)
10.1.6.1. U.S. Security Testing Market Overview, 2015 - 2027 (USD Billion)
10.1.6.1.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.6.1.2. U.S. Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
10.1.6.1.3. U.S. Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
10.1.6.1.4. Other Segments
10.1.6.2. Canada Security Testing Market Overview, 2015 - 2027 (USD Billion)
10.1.6.2.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.6.2.2. Canada Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
10.1.6.2.3. Canada Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
10.1.6.2.4. Other Segments
10.1.6.3. Mexico Security Testing Market Overview, 2015 - 2027 (USD Billion)
10.1.6.3.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.6.3.2. Mexico Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
10.1.6.3.3. Mexico Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
10.1.6.3.4. Other Segments
Chapter 11. Europe Security Testing Market Overview, By Countries, 2015 - 2027 (USD Billion)
11.1. Europe Security Testing Market Overview, 2015 - 2027 (USD Billion)
11.1.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.2. Europe Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
11.1.3. Europe Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
11.1.4. Europe Security Testing Market Overview, By Enterprise, 2015 - 2027 (USD Billion)
11.1.5. Europe Security Testing Market Overview, By Vertical, 2015 - 2027 (USD Billion)
11.1.6. Europe Security Testing Market Overview, By Countries, 2015 - 2027 (USD Billion)
11.1.6.1. Germany
11.1.6.1.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.6.1.2. Germany Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
11.1.6.1.3. Germany Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
11.1.6.1.4. Others Segments
11.1.6.2. France
11.1.6.2.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.6.2.2. France Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
11.1.6.2.3. France Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
11.1.6.2.4. Others Segments
11.1.6.3. UK
11.1.6.3.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.6.3.2. UK Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
11.1.6.3.3. UK Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
11.1.6.3.4. Others Segments
11.1.6.4. Italy
11.1.6.4.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.6.4.2. Italy Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
11.1.6.4.3. Italy Security Testing Market Overview, By Deployment Type 2015 - 2027 (USD Billion)
11.1.6.4.4. Others Segments
11.1.6.5. Spain
11.1.6.5.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.6.5.2. Spain Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
11.1.6.5.3. Spain Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
11.1.6.5.4. Others Segments
11.1.6.6. Rest of Europe
11.1.6.6.1. Market size and projections, 2015 – 2025
11.1.6.6.2. Rest of Europe Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
11.1.6.6.3. Rest of Europe Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
11.1.6.6.4. Others Segments
Chapter 12. Asia Pacific Security Testing Market Overview, By Countries, 2015 - 2027 (USD Billion)
12.1. Asia Pacific Security Testing Market Overview, 2015 - 2027 (USD Billion)
12.1.1. Market size and projections, 2015 - 2027 (USD Billion)
12.1.2. Asia Pacific Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
12.1.3. Asia Pacific Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
12.1.4. Asia Pacific Security Testing Market Overview, By Enterprise, 2015 - 2027 (USD Billion)
12.1.5. Asia Pacific Security Testing Market Overview, By Vertical, 2015 - 2027 (USD Billion)
12.1.6. Asia Pacific Security Testing Market Overview, By Countries, 2015 - 2027 (USD Billion)
12.1.6.1. India
12.1.6.1.1. Market size and projections, 2015 - 2027 (USD Billion)
12.1.6.1.2. India Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
12.1.6.1.3. India Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
12.1.6.1.4. Other Segments
12.1.6.2. China
12.1.6.2.1. Market size and projections, 2015 - 2027 (USD Billion)
12.1.6.2.2. China Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
12.1.6.2.3. China Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
12.1.6.2.4. Other Segments
12.1.6.3. Japan
12.1.6.3.1. Market size and projections, 2015 - 2027 (USD Billion)
12.1.6.3.2. Japan Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
12.1.6.3.3. Japan Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
12.1.6.3.4. Other Segments
12.1.6.4. South Korea
12.1.6.4.1. Market size and projections, 2015 - 2027 (USD Billion)
12.1.6.4.2. South Korea Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
12.1.6.4.3. South Korea Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
12.1.6.4.4. Other Segments
12.1.6.5. Rest of Asia Pacific
12.1.6.5.1. Market size and projections, 2015 - 2027 (USD Billion)
12.1.6.5.2. Rest of Asia Pacific Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
12.1.6.5.3. Rest of Asia Pacific Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
12.1.6.5.4. Other Segments
Chapter 13. Middle East & Africa Security Testing Market Overview, By Countries, 2015 - 2027 (USD Billion)
13.1. Middle East & Africa Security Testing Market Overview, 2015 - 2027 (USD Billion)
13.1.1. Market size and projections, 2015 - 2027 (USD Billion)
13.1.2. Middle East & Africa Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
13.1.3. Middle East & Africa Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
13.1.4. Middle East & Africa Security Testing Market Overview, By Enterprise, 2015 - 2027 (USD Billion)
13.1.5. Middle East & Africa Security Testing Market Overview, By Vertical, 2015 - 2027 (USD Billion)
13.1.6. Middle East & Africa Security Testing Market Overview, By Countries, 2015 - 2027 (USD Billion)
13.1.6.1. GCC
13.1.6.1.1. Market size and projections, 2015 - 2027 (USD Billion)
13.1.6.1.2. GCC Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
13.1.6.1.3. GCC Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
13.1.6.1.4. Other Segments
13.1.6.2. South Africa
13.1.6.2.1. Market size and projections, 2015 - 2027 (USD Billion)
13.1.6.2.2. South Africa Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
13.1.6.2.3. South Africa Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
13.1.6.2.4. Other Segments
13.1.6.3. Rest of Middle East & Africa
13.1.6.3.1. Market size and projections, 2015 - 2027 (USD Billion)
13.1.6.3.2. Rest of Middle East & Africa Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
13.1.6.3.3. Rest of Middle East & Africa Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
13.1.6.3.4. Other Segments
Chapter 14. South America Security Testing Market Overview, By Countries, 2015 - 2027 (USD Billion)
14.1. South America Security Testing Market Overview, 2015 - 2027 (USD Billion)
14.1.1. Market size and projections, 2015 - 2027 (USD Billion)
14.1.2. South America Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
14.1.3. South America Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
14.1.4. South America Security Testing Market Overview, By Enterprise, 2015 - 2027 (USD Billion)
14.1.5. South America Security Testing Market Overview, By Vertical, 2015 - 2027 (USD Billion)
14.1.6. South America Security Testing Market Overview, By Countries, 2015- 2026 (USD Billion)
14.1.7. Brazil
14.1.7.1. Market size and projections, 2015 - 2027 (USD Billion)
14.1.7.2. Brazil Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
14.1.7.3. Brazil Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
14.1.7.4. Other Segments
14.1.8. Argentina
14.1.8.1. Market size and projections, 2015 - 2027 (USD Billion)
14.1.8.2. Argentina Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
14.1.8.3. Argentina Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
14.1.8.4. Other Segments
14.1.9. Rest of South America
14.1.9.1. Market size and projections, 2015 – 2026
14.1.9.2. Rest of South America Security Testing Market Overview, By Testing Type, 2015 - 2027 (USD Billion)
14.1.9.3. Rest of South America Security Testing Market Overview, By Deployment Type, 2015 - 2027 (USD Billion)
14.1.9.4. Other Segments
Chapter 15. Competitive Landscape
15.1. Competitive environment, 2020
15.2. Strategic framework
15.2.1. Partnership/agreement
15.2.2. Expansion
15.2.3. Mergers & Acquisitions
15.2.4. New product development
Chapter 16. Key Vendor Analysis
16.1. IBM(US)
16.1.1. Company overview
16.1.2. Financial performance
16.1.3. Testing Type Benchmarking
16.1.4. Recent initiatives
16.1.5. SWOT analysis
16.2. SecureWorks (US).
16.2.1. Company overview
16.2.2. Financial performance
16.2.3. Testing Type Benchmarking
16.2.4. Recent initiatives
16.2.5. SWOT analysis
16.3. Synopsys (Canada)
16.4. Rapid7 (US)
16.5. Micro Focus (UK)
16.6. WhiteHat Security (US)
16.7. Veracode (US)
16.8. Checkmarx (Israel)
16.9. McAfee (US)
Chapter 17. Security Testing Market Cost Analysis
17.1. Security Testing Market Key Raw Testing Type Analysis
17.1.1. Key Raw Testing Type
17.1.2. Price Trend of Key Raw Testing Type
17.1.3. Key Suppliers of Raw Testing Type
17.1.4. Market Concentration Rate of Raw Testing Type
17.2. Proportion of Professional Construction Cost Testing Type
17.2.1. Raw Testing Type
17.2.2. Labor Cost
17.2.3. Professional Construction Expenses
Chapter 18. Industrial Chain, Sourcing Strategy and Downstream Buyers
18.1. Security Testing Market Industrial Chain Analysis
18.2. Upstream Raw Testing Type Sourcing
18.3. Raw Testing Type Source of Security Testing Market Major Manufacturers in 2019
18.4. Downstream Buyers
Chapter 19. Marketing Strategy Analysis, Distributors/Traders
19.1. Marketing Channel
19.1.1. Direct Marketing
19.1.2. Indirect Marketing
19.1.3. Marketing Channel Development Trend
19.2. Market Positioning
19.2.1. Pricing Strategy
19.2.2. Brand Strategy
19.2.3. Target Client
19.3. Distributors/Traders List
Chapter 20. Market Effect Factors Analysis
20.1. Technology Progress/Risk
20.1.1. Substitutes Threat
20.1.2. Technology Progress in Related Deployment Type
20.2. Consumer Needs/Customer Preference Change
20.3. Economic/Political Environmental Change
Chapter 21. Future Outlook of the Market
Disclaimer

List of Figures
1. Market segmentation
2. Value chain analysis
3. Porter’s Five Forces’ analysis
4. Engine Powered of Suppliers
5. Engine Powered of Buyers
6. Threat of New Entrants
7. Threat of Substitute
8. Competitive Rivalry
9. Global Security Testing Market share, By Testing Type, 2020 & 2027 (%)
10. Global Security Testing Market share, Static Deployment Type Security Testing, By Testing Type, 2020 & 2027 (USD Billion)
11. Global Security Testing Market share, by Dynamic Deployment Type Security Testing, By Testing Type 2020 & 2027 (USD Billion)
12. Global Security Testing Market share, by Interactive Deployment Type Security testing, By Testing Type 2020 & 2027 (USD Billion)
13. Global Security Testing Market share, by Mobile Deployment Type Security testing, By Testing Type 2020 & 2027 (USD Billion)
14. Global Security Testing Market share, By Deployment Type, 2020 & 2027 (%)
15. Global Security Testing Market share, by Software-as-a-service, By Deployment Type, 2020 & 2027 (USD Billion)
16. Global Security Testing Market share, by On-Premise, By Deployment Type, 2020 & 2027 (USD Billion)
17. Global Security Testing Market share, By Enterprise, 2020 & 2027 (%)
18. Global Security Testing Market share, by SMEs, By Enterprise, 2020 & 2027 (USD Billion)
19. Global Security Testing Market share, by Large Scale Enterprises, By Enterprise, 2020 & 2027 (USD Billion)
20. Global Security Testing Market share, By Vertical, 2020 & 2027 (%)
21. Global Security Testing Market share, by BFSI, By Vertical, 2020 & 2027 (USD Billion)
22. Global Security Testing Market share, by IT & Telecommunications, By Vertical, 2020 & 2027 (USD Billion)
23. Global Security Testing Market share, by Government & Defense, By Vertical, 2020 & 2027 (USD Billion)
24. Global Security Testing Market share, by Transportation, By Vertical, 2020 & 2027 (USD Billion)
25. Global Security Testing Market share, by others, 2020 & 2027 (%)
26. Global Security Testing Market share, by region, 2020 - 2027(USD Billion)
27. North America Security Testing Market, 2020 - 2027(USD Billion)
28. North America Security Testing Market share, by Countries, 2020 & 2027 (%)
29. U.S. Security Testing Market, 2020 - 2027(USD Billion)
30. Canada Security Testing Market, 2020 - 2027(USD Billion)
31. Europe Security Testing Market, 2020 - 2027(USD Billion)
32. Europe Security Testing Market share, by Countries, 2020 & 2027 (%)
33. Spain Security Testing Market, 2020 - 2027(USD Billion)
34. UK Security Testing Market, 2020 - 2027(USD Billion)
35. Italy Security Testing Market, 2020 - 2027(USD Billion)
36. Germany Security Testing Market, 2020 - 2027(USD Billion)
37. France Security Testing Market, 2020 - 2027(USD Billion)
38. Rest of Europe Security Testing Market, 2020 - 2027(USD Billion)
39. Asia-Pacific Security Testing Market, 2020 - 2027(USD Billion)
40. Asia-Pacific Security Testing Market share, by Countries, 2020 & 2027 (%)
41. China Security Testing Market, 2020 - 2027(USD Billion)
42. India Security Testing Market, 2020 - 2027(USD Billion)
43. Australia Security Testing Market, 2020 - 2027(USD Billion)
44. Japan Security Testing Market, 2020 - 2027(USD Billion)
45. Rest of Asia-Pacific Security Testing Market, 2020 - 2027(USD Billion)
46. Middle East & Africa Security Testing Market, 2020 - 2027(USD Billion)
47. Middle East & Africa Security Testing Market share, by Countries, 2020 & 2027 (%)
48. GCC Security Testing Market, 2020 - 2027(USD Billion)
49. South Africa Security Testing Market, 2020 - 2027(USD Billion)
50. Rest Of Middle East & Africa Security Testing Market, 2020 - 2027(USD Billion)
51. South America Security Testing Market, 2020 - 2027(USD Billion)
52. Brazil Security Testing Market, 2020 - 2027(USD Billion)
53. Mexico Security Testing Market, 2020 - 2027(USD Billion)
54. Argentina Security Testing Market, 2020 - 2027(USD Billion)
55. Rest Of South America Security Testing Market, 2020 - 2027(USD Billion)

List of Tables

1. Impact of Market drivers
2. Impact of Market restraints
3. Global Security Testing Market, 2020-2027 (USD Billion)
4. Security Testing requirement, by country, 2020-2027, (USD Billion)
5. North America Security Testing Market, By Testing Type, 2020-2027 (USD Billion)
6. North America Security Testing Market, By Deployment Type, 2020-2027 (USD Billion)
7. North America Security Testing Market, By Enterprise, 2020-2027 (USD Billion)
8. North America Security Testing Market, By Vertical, 2020-2027 (USD Billion)
9. Europe Security Testing Market, By Testing Type, 2020-2027 (USD Billion)
10. Europe Security Testing Market, By Deployment Type, 2020-2027 (USD Billion)
11. Europe Security Testing Market, By Enterprise, 2020-2027 (USD Billion)
12. Europe Security Testing Market, By Vertical, 2020-2027 (USD Billion)
13. Asia Pacific Security Testing Market, By Testing Type, 2020-2027 (USD Billion)
14. Asia Pacific Security Testing Market, By Deployment Type, 2020-2027 (USD Billion)
15. Asia Pacific Security Testing Market, By Enterprise, 2020-2027 (USD Billion)
16. Asia Pacific Security Testing Market, By Vertical, 2020-2027 (USD Billion)
17. Middle East & Africa Security Testing Market, By Testing Type, 2020-2027 (USD Billion)
18. Middle East & Africa Security Testing Market, By Deployment Type, 2020-2027 (USD Billion)
19. Middle East & Africa Security Testing Market, By Enterprise, 2020-2027 (USD Billion)
20. Middle East & Africa Security Testing Market, By Vertical, 2020-2027 (USD Billion)
21. South America Security Testing Market, By Testing Type, 2020-2027 (USD Billion)
22. South America Security Testing Market, By Deployment Type, 2020-2027 (USD Billion)
23. South America Security Testing Market, By Enterprise, 2020-2027 (USD Billion)
24. South America Security Testing Market, By Vertical, 2020-2027 (USD Billion)
25. Global Security Testing Market, Company Market Share, 2020 & 2027(%)
26. IBM(US): Product Benchmarking
27. IBM (US): Financial Performance
28. SecureWorks (US): Product Benchmarking
29. SecureWorks (US): Financial Performance
30. Synopsys (Canada): Product Benchmarking
31. Synopsys (Canada): Financial Performance
32. Rapid7 (US): Product Benchmarking
33. Rapid7 (US): Financial Performance
34. Micro Focus (UK): Product Benchmarking
35. Micro Focus (UK): Financial Performance
36. WhiteHat Security (US): Product Benchmarking
37. WhiteHat Security (US): Financial Performance
38. Veracode (US): Product Benchmarking
39. Veracode (US): Financial Performance
40. Checkmarx (Israel): Product Benchmarking
41. Checkmarx (Israel): Financial Performance
42. McAfee (US): Product Benchmarking
43. McAfee (US): Financial Performance

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