Pre-mixed/RTD alcoholic drinks are also called as alco pops, and are available in the form of spirits which include whiskey , rum, and other. These drinks are malt ,primarily spirit, or wine based. These drinks are filled and prepared in the form of cocktail to take directly. The sprints are dilute with soft drinks and fruit flavours. The global pre-mixed/RTD alcoholic drinks market was valued at USD XX million in 2017 and is expected to grow at a CAGR of XX%, with the market expected to reach a valuation of up to USD XX million by 2XX5.
The market for pre-mixed/RTD alcoholic drinks is expected to be driven by the increasing consumer demand for ready to drink beverages with low alcohol content levels. The changing lifestyle and drinking patterns of the consumer is majorly driving the growth of this market. Furthermore, growing prominence of innovative, new and ethnic flavours and surging raises and marketing by retailers is further expanding the pre-mixed/RTD alcoholic drinks market.
However, harmful effects with consumption of pre-mixed/RTD alcoholic drinks, vivid taxation and duties as well as cultural beliefs across various countries are hampering the growth of pre-mixed/RTD alcoholic drinks market. However, harmful effects with consumption of pre-mixed/RTD alcoholic drinks, and high taxation and duties are expected to hinder the market growth during the forecast period.
The global pre-mixed/RTD alcoholic drinks market consists of global and regional players including Bacardi Limited, Asahi Breweries, Ltd., Diageo plc., Halewood International Limited, Suntory Holdings Limited, The Brown-Forman Corporation, Pernod Ricard SA., Anheuser-Busch InBev SA/NV, and Mike's Hard Lemonade Co. among others.
The global Pre-mixed/RTD Alcoholic Drinks market is classified on the basis of packing, product type, distribution channel and region. On the basis of packing the Pre-mixed/RTD Alcoholic Drinks market is classified into cans, bottles and others. On the basic of product type the Pre-mixed/RTD Alcoholic Drinks market is bifurcated into wine, rum, whiskey, vodka and others. Additional, the Pre-mixed/RTD Alcoholic Drinks market is segmented by distribution channel into departmental stores, hyper/supermarket, specialty store and online retailers.
Pre-mixed/RTD Alcoholic Drinks market by region bifurcated into North America, Europe, Latin America, Asia-Pacific and Middle East & Africa.
Market segmented on the basis of Packing:
Market segmented on the basis of product type:
Market segmented on the basis of distribution channel:
• Departmental Stores
• Specialty Store
• Online Retailers
Market segmented on the basis of region:
• North America
• Rest of Europe
• Rest of Asia-Pacific
• Latin America
• Rest of Latin America
• Middle East and Africa (MEA)
• South Africa
• Saudi Arabia
• Rest of MEA