Online Book Services Market: Global Industry Research Report 2020-2027 | Envisage Research
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Online Book Services Market - By Product (Trade, Education, Science, Technology & Medicine (STM)) By Regional (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa (MEA), South Africa) - Industry Analysis, Opportunity and Forecast 2020 To 2027

Published Date: May 2021

No. of Pages: 188

Status: Published

Report Code: EMR100583

The global online book services market size was valued at USD 21.1 billion in 2020 and is expected to reach USD 30.2 billion grow at a compound annual growth rate (CAGR) of 5.3% from 2020 to 2027. Increasing consumers inclination towards reading books online or e-book rather than print one, coupled with the growing use of smartphones and tablets, is spawning more and more digital readers.

This is expected to fuel the growth of the global market over the forecast period. In the past several years, digital readers or e-readers have gained popularity with a variety of consumers. Retirees who are looking forward to downsizing their homes and aiming to live a minimalist life to students who are tired of carrying around a backpack full of books are highly inclining towards online books, which offer the utmost convenient reading experience. Online books also make learning easy for users because most online editions include dictionaries, appendices, character summaries, and more. Thus, easy navigation i.e., by just clicking on a name or an unknown word, user can quickly find out more information that will make reading easier. This is also a great feature for kids who are learning to read. These factors are expected to drive the demand for online book services in the coming years.

The demand for online books is growing on account of exponentially increasing the sale of digital products each year. For instance, in May 2020, Walmart has released new versions of its Onn tablets, starting at USD 99 and including some uncommon features for Android tablets in that price range. The tablets run Android 10 and use USB-C to charge, and come with several Walmart apps preloaded, including the Walmart app, Vudu, Sam’s Club, and Walmart eBooks.

The global pandemic and the closure of most bookstores across the world are driving up eBook adoption. As per the Good e-Reader’s blog, in May 2020, over 2 million new users have registered with Kobo during the pandemic. The e-reader version of a book is less expensive than a hardcover or paperback and many online book providers offer huge discounts on books, thus attracting first time buyers. Moreover, an online book is an eco-friendly option as it contributes to the reduction in paper consumption used for paper books. Online books can be easily downloaded and can be stored on the device. It is likely to propel the market growth over the forecast period.

Several online book service providers are focusing on crucial factors of online books, such as discoverability and visibility. They are also focusing on marketing strategies in order to bolster their books in a crowded digital marketplace. They are increasingly focusing on marketing campaigns, coupled with online visibility with classic media outreach and publicity and promotion tactics. Different magazines, newspapers, TV, radio, podcasts, and their connected websites can significantly increase visibility and help them to reach the target consumers. Digitally savvy readers are more likely to make recommendations to others online via blogs, social media, etc. This is expected to create a positive outlook for the market over the forecast period. Despite the positive outlook, growing online piracy issues is expected to hamper market growth up to some extent in the coming years.

Amazon; Apple; Barnes & Noble; Kobo; Google; Smashwords, Inc.; HarperCollins Publishers; Hachette Book Group; Lulu Press, Inc.; Scribd, Inc.

Analyst Commentary

In terms of value, the trade product segment dominated the market with a share of 70.0% in 2020 and is projected to witness significant growth over the forecast period. Most of the genres such as fiction, non-fiction, literature, and young children’s books to name a few are covered under this segment. Growing consumers’ inclination towards digitally reading of these books is foreseen to fuel segment growth in the coming years. Romance, mystery, horror, science fiction, and fantasy are some of the popular genres amongst the consumers and their easy availability over the internet is likely to fuel segment growth in the coming years. As per the 2017 Author Earnings report, over 70% of all genre fiction consumer purchases are now in eBook format.

The education product segment is projected to expand at a CAGR of 5.4% from 2020 to 2027. The emergence of digital education and interactive learning systems is foreseen to fuel segment growth over the forecast period. Online books are easily accessible and known to simplify and enhance the overall learning experience. Digital books also make the learning process more interactive and engaging. Bringing digital technology into classrooms has had a positive impact on the quality of education delivered. Students and teachers have unanimously agreed upon the benefits of using online books in education. In addition, online books are easy to carry around instead of carrying a bag full of books and are economical as compared to paper books. These factors are expected to boost segment growth over the forecast period.

Segmentation

The online book services market is segmented on the basis of product and region. By product the market is divided into Trade, Education, Science, Technology& Medicine (STM).

Regional Analysis

North America dominated the global market by accounting for a 36.9% share in 2020. The rise in online book sales and free eBook downloads is a direct result of the increase in smartphone, tablet, and e-reader users. As per bankmycell.com, in 2020, over 260 million people in the U.S. had a smartphone and this number is likely to surge in the coming years. High internet penetration, coupled with a shift in preference among tech-savvy users from traditional books to online books, is expected to drive the market in the coming years.

In North America, the United States is foreseen to hold a dominant market share and projected to expand at a notable CAGR over the forecast period. In 2017, it is estimated that e-book user penetration in the U.S. has reached over 27%, amounting to around 90 million people. The most prolific e-book readers in the U.S. are millennials (ages 18 to 29), making up 34% of all digital book readers.

Asia Pacific is foreseen to expand at the highest CAGR of 7.1% over the forecast period. Shifting consumer preference from printed books to digital ones, coupled with a strong increase in the penetration of smartphones and mobile platforms, is among the key factors fuelling market growth. The demand for online books in China is booming and young people are fuelling this growth. As per the China Daily, the number of Chinese readers increased by nearly 30 million in 2018, and the majority of these readers were born in the 1990s and 2000s.

In addition, the sales of online books are surging because of the coronavirus-led national lockdown in almost every country in the region. As bookstores and schools continue to observe the lockdown order, the demand for online books is foreseen to witness traction in the near future.

TABLE OF CONTENTS
Chapter 1. Executive Summary
Chapter 2. Research Methodology
2.1. Research approach
2.2. Scope, definition, and assumptions
2.3. Data sources
2.3.1. Secondary Sources
2.3.1.1. Preliminary data mining
2.3.2. Primary Sources
2.3.2.1. Statistical Model
2.3.2.2. Data Triangulation
2.3.2.3. Research Objective
Chapter 3. Market Outlook
3.1. Introduction
3.2. Key trends
3.2.1. xx
3.3. Market drivers
3.3.1. Impact analysis of Market Drivers
3.4. Market restraints
3.4.1. Impact analysis of Market Restraints
3.5. Market opportunities
3.5.1. Impact analysis of Market Opportunities
3.6. Market Challenges
3.6.1. Impact analysis of Market Trends
3.7. Porter’s Five Forces’ analysis
3.7.1. Bargaining Power of Suppliers
3.7.2. Bargaining Power of Buyers
3.7.3. Threat of New Entrant
3.7.4. Threat of Substitutes
3.7.5. High Competitive Rivalry
3.8. Value chain analysis
Chapter 4. COVID-19 Impact On Online Book Services Market
Chapter 5. Global Online Book Services Market Overview, By Product, 2015 - 2027(USD Billion)
5.1. Global Online Book Services Market Share, By Product, 2015 - 2027 (USD Billion)
5.1.1. Trade
5.1.1.1. Market Type and Projections,2015 - 2027 (USD Billion)
5.1.1.2. Market Type and Projections, by Region, 2015 - 2027 (USD Billion)
5.1.2. Education
5.1.2.1. Market Type and Projections,2015 - 2027 (USD Billion)
5.1.2.2. Market Type and Projections, by Region, 2015 - 2027 (USD Billion)
5.1.3. Science, Technology & Medicine (STM)
5.1.3.1. Market Type and Projections,2015 - 2027 (USD Billion)
5.1.3.2. Market Type and Projections, by Region, 2015 - 2027 (USD Billion)
Chapter 6. Global Online Book Services Market Overview, By Geography, 2015 - 2027(USD Billion)
6.1. Global Online Book Services Market Share, By Geography, 2015 - 2027(USD Billion)
6.1.1. Market Type and projections, by Countries, 2015 - 2027 (USD Billion)
6.1.2. Market Share and CAGR Comparison, by Countries, 2020 - 2027 (%)
Chapter 7. North America Online Book Services Market Overview, By Countries, 2015 - 2027(USD Billion)
7.1. North America Online Book Services Market Overview, 2015 - 2027 (USD Billion)
7.1.1. Market Type and projections, 2015 - 2027 (USD Billion)
7.1.2. North America Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
7.1.3. North America Online Book Services Market Overview, By Countries, 2015 - 2027 (USD Billion)
7.1.3.1. U.S. Online Book Services Market Overview, 2015 - 2027 (USD Billion)
7.1.3.1.1. Market Type and projections, 2015 - 2027 (USD Billion)
7.1.3.1.2. U.S. Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
7.1.3.2. Canada Online Book Services Market Overview, 2015 - 2027 (USD Billion)
7.1.3.2.1. Market Type and projections, 2015 - 2027 (USD Billion)
7.1.3.2.2. Canada Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
7.1.3.3. Mexico Online Book Services Market Overview, 2015 - 2027 (USD Billion)
7.1.3.3.1. Market Type and projections, 2015 - 2027 (USD Billion)
7.1.3.3.2. Mexico Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
Chapter 8. Europe Online Book Services Market Overview, By Countries, 2015 - 2027(USD Billion)
8.1. Europe Online Book Services Market Overview, 2015 - 2027 (USD Billion)
8.1.1. Market Type and projections, 2015 - 2027 (USD Billion)
8.1.2. Europe Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.3. Europe Online Book Services Market Overview, By Countries, 2015 - 2027 (USD Billion)
8.1.3.1. Germany
8.1.3.1.1. Market Type and projections, 2015 - 2027 (USD Billion)
8.1.3.1.2. Germany Online Book Services Market Overview, By Product, 2015 - 2027(USD Billion)
8.1.3.2. France
8.1.3.2.1. Market Type and projections, 2015 - 2027 (USD Billion)
8.1.3.2.2. France Online Book Services Market Overview, By Product, 2015 - 2027(USD Billion)
8.1.3.3. UK
8.1.3.3.1. Market Type and projections, 2015 - 2027 (USD Billion)
8.1.3.3.2. UK Online Book Services Market Overview, By Product, 2015 - 2027(USD Billion)
8.1.3.4. Italy
8.1.3.4.1. Market Type and projections, 2015 - 2027 (USD Billion)
8.1.3.4.2. Italy Online Book Services Market Overview, By Product 2015 - 2027(USD Billion)
8.1.3.5. Spain
8.1.3.5.1. Market Type and projections, 2015 - 2027 (USD Billion)
8.1.3.5.2. Spain Online Book Services Market Overview, By Product, 2015 - 2027(USD Billion)
8.1.3.6. Rest of Europe
8.1.3.6.1. Market Type and projections, 2015 – 2027
8.1.3.6.2. Rest of Europe Online Book Services Market Overview, By Product, 2015 - 2027(USD Billion)
Chapter 9. Asia Pacific Online Book Services Market Overview, By Countries, 2015 - 2027 (USD Billion)
9.1. Asia Pacific Online Book Services Market Overview, 2015 - 2027 (USD Billion)
9.1.1. Market Type and projections, 2015 - 2027 (USD Billion)
9.1.2. Asia Pacific Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3. Asia Pacific Online Book Services Market Overview, By Countries, 2015 - 2027 (USD Billion)
9.1.3.1. India
9.1.3.1.1. Market Type and projections, 2015 - 2027 (USD Billion)
9.1.3.1.2. India Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.1.3. Other Segments
9.1.3.2. China
9.1.3.2.1. Market Type and projections, 2015 - 2027(USD Billion)
9.1.3.2.2. China Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.3. Japan
9.1.3.3.1. Market Type and projections, 2015 - 2027 (USD Billion)
9.1.3.3.2. Japan Online Book Services Market Overview, By Product, 2015 - 2027(USD Billion)
9.1.3.4. South Korea
9.1.3.4.1. Market Type and projections, 2015 - 2027(USD Billion)
9.1.3.4.2. South Korea Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3.5. Rest of Asia Pacific
9.1.3.5.1. Market Type and projections, 2015 - 2027 (USD Billion)
9.1.3.5.2. Rest of Asia Pacific Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
Chapter 10. Middle East & Africa Online Book Services Market Overview, By Countries, 2015 - 2027 (USD Billion)
10.1. Middle East & Africa Online Book Services Market Overview, 2015 - 2027 (USD Billion)
10.1.1. Market Type and projections, 2015 - 2027 (USD Billion)
10.1.2. Middle East & Africa Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.3. Middle East & Africa Online Book Services Market Overview, By Countries, 2015 - 2027 (USD Billion)
10.1.3.1. GCC
10.1.3.1.1. Market Type and projections, 2015 - 2027 (USD Billion)
10.1.3.1.2. GCC Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.3.2. South Africa
10.1.3.2.1. Market Type and projections, 2015 - 2027 (USD Billion)
10.1.3.2.2. South Africa Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.3.3. Rest of Middle East & Africa
10.1.3.3.1. Market Type and projections, 2015 - 2027 (USD Billion)
10.1.3.3.2. Rest of Middle East & Africa Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
Chapter 11. South America Online Book Services Market Overview, By Countries, 2015 - 2027 (USD Billion)
11.1. South America Online Book Services Market Overview, 2015 - 2027 (USD Billion)
11.1.1. Market Type and projections, 2015 - 2027 (USD Billion)
11.1.2. South America Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.3. South America Online Book Services Market Overview, By Countries, 2015- 2026 (USD Billion)
11.1.4. Brazil
11.1.4.1. Market Type and projections, 2015 - 2027 (USD Billion)
11.1.4.2. Brazil Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.5. Argentina
11.1.5.1. Market Type and projections, 2015 - 2027 (USD Billion)
11.1.5.2. Argentina Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.6. Rest of South America
11.1.6.1. Market Type and projections, 2015 – 2027
11.1.6.2. Rest of South America Online Book Services Market Overview, By Product, 2015 - 2027 (USD Billion)
Chapter 12. Competitive Landscape
12.1. Competitive environment, 2020
12.2. Strategic framework
12.2.1. Partnership/agreement
12.2.2. Expansion
12.2.3. Mergers & Acquisitions
12.2.4. New Offering development
Chapter 13. Key Vendor Analysis
13.1. Amazon
13.1.1. Company overview
13.1.2. Financial performance
13.1.3. Mice Benchmarking
13.1.4. Recent initiatives
13.1.5. SWOT analysis
13.2. Apple
13.2.1. Company overview
13.2.2. Financial performance
13.2.3. Mice Benchmarking
13.2.4. Recent initiatives
13.2.5. SWOT analysis
13.3. Barnes & Noble
13.3.1. Company overview
13.3.2. Financial performance
13.3.3. Mice Benchmarking
13.3.4. Recent initiatives
13.4. Kobo
13.5. Google
Chapter 14. Online Book Services Market Cost Analysis
14.1. Online Book Services Market Key Offering Analysis
14.1.1. Key Offering
14.1.2. Price Trend of Key Raw Material
14.1.3. Key Suppliers
14.1.4. Labor Cost
Chapter 15. Heavy Duty and Bariatric Bags Chain, Sourcing Strategy and Downstream Buyers
15.1. Online Book Services Market Heavy Duty and Bariatric Bags Chain Analysis
15.2. Upstream Offering Sourcing
15.3. Offering Sources of Online Book Services Market Major Manufacturers in 2020
15.4. Downstream Buyers
Chapter 16. Marketing Strategy Analysis, Distributors/Traders
16.1. Marketing Channel
16.1.1. Direct Marketing
16.1.2. Indirect Marketing
16.1.3. Marketing Channel Development Trend
16.2. Market Positioning
16.2.1. Pricing Strategy
16.2.2. Brand Strategy
16.2.3. Target Client
16.3. Distributors/Traders List
Chapter 17. Market Effect Factors Analysis
17.1. Technology Progress/Risk
17.1.1. Substitutes Threat
17.1.2. Technology Progress in Related Type
17.2. Consumer Needs/Customer Preference Change
17.3. Economic/Political Environmental Change
Chapter 18. Future Outlook of the Market
Disclaimer 
List of Figures
1. Market segmentation
2. Value chain analysis
3. Porter’s Five Forces’ analysis
4. Power of Suppliers
5. Power of Buyers
6. Threat of New Entrants
7. Threat of Substitute
8. Competitive Rivalry
9. Global Online Book Services Market share, by Product, 2020 & 2027 (%)
10. Global Online Book Services Market share, by Trade, by Product, 2015 - 2027 (USD Billion)
11. Global Online Book Services Market share, by Education, by Product, 2015 - 2027 (USD Billion)
12. Global Online Book Services Market share, by Science, Technology & Medicine (STM), by Product, 2015 - 2027 (USD Billion)
13. Global Online Book Services Market share, by region, 2020 & 2027 (%)
14. Global Online Book Services Market share, by region, 2015 - 2027(USD Billion)
15. North America Online Book Services Market, 2015 - 2027(USD Billion)
16. North America Online Book Services Market share, by Countries, 2020 & 2027 (%)
17. U.S. Online Book Services Market, 2015 - 2027(USD Billion)
18. Canada Online Book Services Market, 2015 - 2027(USD Billion)
19. Europe Online Book Services Market, 2015 - 2027(USD Billion)
20. Europe Online Book Services Market share, by Countries, 2020 & 2027 (%)
21. Spain Online Book Services Market, 2015 - 2027(USD Billion)
22. UK Online Book Services Market, 2015 - 2027(USD Billion)
23. Italy Online Book Services Market, 2015 - 2027(USD Billion)
24. Germany Online Book Services Market, 2015 - 2027(USD Billion)
25. France Online Book Services Market, 2015 - 2027(USD Billion)
26. Rest of Europe Online Book Services Market, 2015 - 2027(USD Billion)
27. Asia-Pacific Online Book Services Market, 2015 - 2027(USD Billion)
28. Asia-Pacific Online Book Services Market share, by Countries, 2020 & 2027 (%)
29. China Online Book Services Market, 2015 - 2027(USD Billion)
30. India Online Book Services Market, 2015 - 2027(USD Billion)
31. Australia Online Book Services Market, 2015 - 2027(USD Billion)
32. Japan Online Book Services Market, 2015 - 2027(USD Billion)
33. Rest of Asia-Pacific Online Book Services Market, 2015 - 2027(USD Billion)
34. Middle East & Africa Online Book Services Market, 2015 - 2027(USD Billion)
35. Middle East & Africa Online Book Services Market share, by Countries, 2020 & 2027 (%)
36. GCC Online Book Services Market, 2015 - 2027(USD Billion)
37. South Africa Online Book Services Market, 2015 - 2027(USD Billion)
38. Rest Of Middle East & Africa Online Book Services Market, 2015 - 2027(USD Billion)
39. South America Online Book Services Market, 2015 - 2027(USD Billion)
40. Brazil Online Book Services Market, 2015 - 2027(USD Billion)
41. Mexico Online Book Services Market, 2015 - 2027(USD Billion)
42. Argentina Online Book Services Market, 2015 - 2027(USD Billion)
43. Rest Of South America Online Book Services Market, 2015 - 2027(USD Billion)

List of Tables

1. Impact of Market drivers
2. Impact of Market restraints
3. Global Online Book Services Market, 2015-2027 (USD Billion)
4. Online Book Services requirement, by country, 2015-2027, (USD Billion)
5. North America Online Book Services Market, by Product, 2015-2027 (USD Billion)
6. Europe Online Book Services Market, by Product, 2015-2027 (USD Billion)
7. Asia Pacific Online Book Services Market, by Product, 2015-2027 (Revenue, USD Billion)
8. Middle East & Africa Online Book Services Market, by Product, 2015-2027 (USD Billion)
9. South America Online Book Services Market, by Product, 2015-2027 (USD Billion)
10. Global Online Book Services Market, Company Market Share, 2020 - 2027 (%)
11. Amazon : Product Benchmarking
12. Amazon : Financial Performance
13. Apple : Product Benchmarking
14. Apple : Financial Performance
15. Barnes & Noble : Product Benchmarking
16. Barnes & Noble : Financial Performance
17. Kobo :Product Benchmarking
18. Kobo :Financial Performance
19. Google : Product Benchmarking
20. Google : Financial Performan

The Leading Key Players in Online Book Services Market

Amazon
Apple
Barnes & Noble
Kobo
Google
Smashwords Inc.
HarperCollins Publishers
Hachette Book Group
Lulu Press Inc.
Scribd Inc.