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Mobile Advertising Market: COVID-19 Impact and Global Analysis Forecast to 2028

Published Date: May 2021

No. of Pages: 209

Status: Upcoming

Report Code: EMR100083

Advertising is a form of marketing communication whose sole aim is to promote and spread awareness about an entity that could be a product, service, or ideology. The consumption of mobile media and the integration of cross devices platform continue to grow at a phenomenal rate due to the rapid adoption of mobile and other devices. The next level of advertising is cross-platform advertising that targets audiences on their desktops and follow them to their smartphones, tablets, and other mobile devices. The market for mobile advertising is gaining growth owing to rapid adoption of smartphone This report outlines the global spending on mobile advertising’s (ads) revenue distribution pattern of different types of channels.

The global mobile advertising market is witnessing significant growth on account of factors such as evolution of new technologies such as 3G and 4 G and increase in the usage of smartphones and tablets among users, which further increase the penetration of internet across the globe. Moreover, the cross-platform advertising is also an emerging concept in digital marketing. In addition, the young generation is also dependent on multiscreen for online shopping.In addition, these people prefer to spend their media time on computer, laptops, smartphones, tablets, and smart TVs. All these consumer behaviors created opportunities for advertising coupled with targeting their customers on multiple devices through similar advertisement..

The market has been segmented based on device, solution, type, industry verticaland region.Based on the device, the market is segmented as tablets, digital cameras, feature-phones, smartphones and others. Based on the solution, the market is segmented as reporting and analytics solutions, advertisement campaign solutions, content delivery solutions, mobile proximity solutions, integrated solutions, others. Based on type, the market is segmented as rich media, display advertising, in-game advertising, in-app advertising, search advertising, sms/mms/p2p messaging advertising, others. Based on industry vertical, the market is segmented as healthcare sector, academia & government sector, hospitality & tourism sector, energy & utilities sector, BFSI sector, fast moving consumer goods, telecommunication & it sector, others. Based on region, the global Mobile Advertising Market can be divided into North America, Latin America, Europe, Middle East & Africa and Asia Pacific. The robust demand in Asia-Pacific region is anticipated to be one of the key driving factors for the overall growth of the global market. Moreover, this growth is attributed to ongoing technological advancements majorly in Asia Pacific region, particularly China, India, which is also boosting the market growth. The markets in various other developing economies such as Brazil, Russia and Korea among others are also expected to witness a rapid growth throughout the forecast period. In addition to this, rising per capita disposable income and surge in the global economy is another key factor

Key players operating in the global market are concentrating on some of the major market strategies such as mergers, partnerships, collaborations and acquisitions in order to keep hold in the ever competitive global market. Furthermore, they are focusing on gaining hold on the local players to strengthen their goodwill as well as to enhance their market reach in the global market. Some of the major players in the global market include Google, Millennial Media, Apple, Jumptap, Yahoo!, Microsoft, Mojiva, InMobi, Facebook and Tapad.

The Mobile Advertising market has been segmented

Based on device
• Tablets
• digital cameras
• Feature-phones
• Smartphones
• Others

Based on the solution
• Reporting and analytics solutions
• Advertisement campaign solutions
• Content delivery solutions
• Mobile proximity solutions
• Integrated solutions
• Others.

Based on type
• Rich Media
• game advertising
• in-app advertising
• search advertising
• sms/ display advertising
• in mmsZ Z

Based on industry vertical
• Healthcare sector
• Academia & government sector
• Hospitality & tourism sector
• Energy & utilities sector
• Bfsi sector
• Fast moving consumer goods
• Telecommunication & it sector
• Others.

Based on region
• North America
• Latin America
• Europe
• Middle East & Africa
• Asia Pacific

The Leading Key Players in Mobile Advertising Market

Millennial Media