Matcha Tea Market: Global Industry Research Report 2020-2027 | Envisage Research
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Matcha Tea Market - By Product (Powder, RTD Beverage, Instant Premixes) By Grade (Classic, Ceremonial, Culinary) By Regiona (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa) - Industry Analysis, opportunity and Forecast 2020 To 2027

Published Date: May 2021

No. of Pages: 194

Status: Published

Report Code: EMR100648

The global matcha tea market size was estimated at USD 1.80 billion in 2020 and is expected to grow at USD 2.52 billion and expand at a CAGR of 4.9% during the forecast period. Rising awareness regarding the health and fitness of the product coupled with the popularity of healthy rising demand for nutrient-rich, organic, and natural products is projected to fuel the demand.

Matcha is a high-grade green tea obtained from tencha leaves that are grounded into a fine powder. It is a staple ingredient in Japanese traditional tea ceremonies and has been witnessing a surge in popularity owing to its health benefits and distinct flavor. Rising application in several savory and sweet recipes including cocktails, lattes, macarons, cakes, doughnuts, and salad dressings is projected to fuel the market growth. The product has also been gaining popularity in the beauty sector owing to its high antioxidant content.

The raging popularity of matcha tea owing to its various health benefits is anticipated to drive the global market. The product enhances concentration, focus, calmness along with boosting metabolism, immune system, gastrointestinal functioning, natural detoxification, and cancer cell inhibition. It is also consumed as a pre-workout supplement for an energy boost. Rising focus on wellness, self-care, mental peace, and yoga among other aspects of healthy living are projected to fuel the product demand in the forthcoming years.

Constant product innovations and the introduction of new blends and mixes are anticipated to bode well for the growth of the matcha tea market. For instance, in February 2020, Nestle launched KitKat Green Tea Matcha in Europe. The product is produced in combination with UTZ certified cocoa beans with the green tea acquired from China and Japan. In October 2017, Unilever’s Pure Leaf brand launched two new flavors, namely, Pure Matcha and Ginger Matcha. In January 2020, A. Loacker Spa/AG launched matcha green tea wafers called Tortina Triple Dark.

Key manufacturers include The AOI Tea Company; aiya-THE TEA; Nestle; Tata Global Beverages Ltd.; Unilever; ITO EN, LTD.; Marukyu-Koyamaen; Encha; Tenzo Tea, Inc.; and Green Foods Corporation. Leading companies focus on product innovation and development to gain a greater market share.

Analyst Commentary

Powder matcha tea held the largest market share of more than 51.8% in 2018. The rising popularity of the product owing to its health benefits is anticipated to drive the segment growth. The anti-oxidant composition of powdered tea helps prevent the occurrence of chronic disease and protection against harmful UV radiation. The presence of Epigallocatechin Gallate (EGCG) in the product can potentially prevent the brain, bladder, cervix, and prostate cancer. The product is considered as a superfood owing to the presence of abundant nutritional properties. The introduction of innovative food and beverage using the product is anticipated to bode well for the demand. For instance, in February 2018, AktienbrauereiKaufbeuren (ABK Beer) launched Matcha Green Lager Beer Mix.

Instant Premixes is anticipated to register the fastest CAGR of 5.1% from 2018 to 2025. These premixes are used for preparing lattes, ice drinks, ice creams, milkshakes, smoothies, and alcoholic beverages such as liqueurs and beers. In September 2016, PANATEA LLC. launched on-the-go packets of Instant Matcha Original Blend that instantly dissolve in hot and cold water. In November 2017, the company launched a new product Glow, which is a single-serve instant packet for a matcha latte. The product is fortified with biotin and is available in vanilla latte flavor made with oat-milk powder that forms a super creamy latte.

Classic grade held the largest market share of more than 56.9% in 2018. Rising consumption by regular tea drinkers and new users on account of its subtle fresh flavor is anticipated to drive the segment growth. The classic grade is costlier than the culinary grade but is cheaper than the ceremonial grade. The classic grade is easily blended into a wide range of food and beverages, which in turn is projected to fuel the segment growth. The complex yet the astringent flavor of the product makes it suitable for smoothies and other milk-based beverages. This factor is projected to further fuel the demand for classic grade products.

Culinary grade is projected to expand at the fastest CAGR of 5.3% from 2020 to 2025 owing to the increasing adoption of this grade for food and beverage recipes. Culinary grade matcha tea has a smooth texture and high nutritional content, driving its application in desserts, smoothies, lattes, green tea-based baked goods, and other food products. Furthermore, factors such as economic price, premium taste, and unique flavor are anticipated to further fuel the segment growth. The grade is robust compared to ceremonial grade and is less sweet with higher bitter notes.

Segmentation

The matcha tea market is segmented on the basis of product, gradeand region. By product the market is divided into Powder, RTD Beverage, and Instant Premixes. By grade the market is divided into Classic, Ceremonial, and Culinary.

Regional Analysis

The Asia Pacific held the largest market share of 48.1% in 2018. High consumption in countries such as Japan and China is anticipated to drive the growth. Major tea producers are located in the Asia Pacific and drinking tea is a part of the ancient tradition in Japan and China. Countries such as India, Singapore, and Australia are expected to witness significant growth on account of rising population and health consciousness.

North America is expected to expand at the fastest CAGR of 5.3% over the forecast period on account of increasing health consciousness and the availability of a wide variety of products. Increasing penetration of the product through Japanese and Chinese grocery chains is anticipated to further fuel the growth. The rising popularity and easy availability of the products in restaurants and cafes across prominent cities such as Los Angeles, Miami, and New York are anticipated to fuel the regional market.

TABLE OF CONTENTS
Chapter 1. Executive Summary
Chapter 2. Research Methodology
2.1. Research approach
2.2. Scope, definition, and assumptions
2.3. Data Sources
2.3.1. Secondary Sources
2.3.1.1. Preliminary data mining
2.3.2. Primary Sources
2.3.2.1. Statistical Model
2.3.2.2. Data Triangulation
2.3.2.3. Research Objective
Chapter 3. Market Outlook
3.1. Introduction
3.2. Key trends
3.2.1. xx
3.3. Market drivers
3.3.1. Impact analysis of Market Drivers
3.4. Market restraints
3.4.1. Impact analysis of Market Restraints
3.5. Market opportunities
3.5.1. Impact analysis of Market Opportunities
3.6. Market Challenges
3.6.1. Impact analysis of Market Trends
3.7. Porter’s Five Forces’ analysis
3.7.1. Bargaining Engine Powered of Suppliers
3.7.2. Bargaining Engine Powered of Buyers
3.7.3. Threat of New Entrant
3.7.4. Threat of Substitutes
3.7.5. High Competitive Rivalry
3.8. Value chain analysis
Chapter 4. COVID-19 Impact On Matcha Tea Market
Chapter 5. Global Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
5.1. Global Matcha Tea Market Share, By Product, 2015 - 2027 (USD Billion)
5.1.1. Powder
5.1.1.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.1.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
5.1.2. RTD Beverage
5.1.2.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.2.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
5.1.3. Instant Premixes
5.1.3.1. Market Size and Projections, 2015 - 2027 (USD Billion)
5.1.3.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
Chapter 6. Global Matcha Tea Market Overview, By Grade, 2015 - 2027 (USD Billion)
6.1. Global Matcha Tea Market Share, By Grade, 2015 - 2027 (USD Billion)
6.1.1. Classic
6.1.1.1. Market Size and Projections, 2015 - 2027 (USD Billion)
6.1.1.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
6.1.2. Ceremonial
6.1.2.1. Market Size and Projections, 2015 - 2027 (USD Billion)
6.1.2.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
6.1.3. Culinary
6.1.3.1. Market Size and Projections, 2015 - 2027 (USD Billion)
6.1.3.2. Market Size and Projections, by Region, 2015 - 2027 (USD Billion)
Chapter 7. Global Matcha Tea Market Overview, By Geography, 2015 - 2027 (USD Billion)
7.1. Global Matcha Tea Market Share, By Geography, 2015 - 2027 (USD Billion)
7.1.1. Market Size and projections, by Countries, 2015 - 2027 (USD Billion)
7.1.2. Market Share and CAGR Comparison, by Countries, 2020 & 2027 (%)
Chapter 8. North America Matcha Tea Market Overview, By Countries, 2015 - 2027 (USD Billion)
8.1. North America Matcha Tea Market Overview, 2015 - 2027 (USD Billion)
8.1.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.2. North America Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.3. North America Matcha Tea Market Overview, By Grade, 2015 - 2027 (USD Billion)
8.1.4. North America Matcha Tea Market Overview, By Countries, 2015 - 2027 (USD Billion)
8.1.4.1. U.S. Matcha Tea Market Overview, 2015 - 2027 (USD Billion)
8.1.4.1.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.4.1.2. U.S. Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.4.1.3. Other Segments
8.1.4.2. Canada Matcha Tea Market Overview, 2015 - 2027 (USD Billion)
8.1.4.2.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.4.2.2. Canada Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.4.2.3. Other Segments
8.1.4.3. Mexico Matcha Tea Market Overview, 2015 - 2027 (USD Billion)
8.1.4.3.1. Market size and projections, 2015 - 2027 (USD Billion)
8.1.4.3.2. Mexico Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
8.1.4.3.3. Other Segments
Chapter 9. Europe Matcha Tea Market Overview, By Countries, 2015 - 2027 (USD Billion)
9.1. Europe Matcha Tea Market Overview, 2015 - 2027 (USD Billion)
9.1.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.2. Europe Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.3. Europe Matcha Tea Market Overview, By Grade, 2015 - 2027 (USD Billion)
9.1.4. Europe Matcha Tea Market Overview, By Countries, 2015 - 2027 (USD Billion)
9.1.4.1. Germany
9.1.4.1.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.4.1.2. Germany Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.4.1.3. Others Segments
9.1.4.2. France
9.1.4.2.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.4.2.2. France Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.4.2.3. Others Segments
9.1.4.3. UK
9.1.4.3.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.4.3.2. UK Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.4.3.3. Others Segments
9.1.4.4. Italy
9.1.4.4.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.4.4.2. Italy Matcha Tea Market Overview, By Product 2015 - 2027 (USD Billion)
9.1.4.4.3. Others Segments
9.1.4.5. Spain
9.1.4.5.1. Market size and projections, 2015 - 2027 (USD Billion)
9.1.4.5.2. Spain Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.4.5.3. Others Segments
9.1.4.6. Rest of Europe
9.1.4.6.1. Market size and projections, 2015 – 2025
9.1.4.6.2. Rest of Europe Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
9.1.4.6.3. Others Segments
Chapter 10. Asia Pacific Matcha Tea Market Overview, By Countries, 2015 - 2027 (USD Billion)
10.1. Asia Pacific Matcha Tea Market Overview, 2015 - 2027 (USD Billion)
10.1.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.2. Asia Pacific Matcha Tea Market Overview, By Color, 2015 - 2027 (USD Billion)
10.1.3. Asia Pacific Matcha Tea Market Overview, By Grade, 2015 - 2027 (USD Billion)
10.1.4. Asia Pacific Matcha Tea Market Overview, By Countries, 2015 - 2027 (USD Billion)
10.1.4.1. India
10.1.4.1.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.4.1.2. India Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.4.1.3. Other Segments
10.1.4.2. China
10.1.4.2.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.4.2.2. China Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.4.2.3. Other Segments
10.1.4.3. Japan
10.1.4.3.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.4.3.2. Japan Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.4.3.3. Other Segments
10.1.4.4. South Korea
10.1.4.4.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.4.4.2. South Korea Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.4.4.3. Other Segments
10.1.4.5. Rest of Asia Pacific
10.1.4.5.1. Market size and projections, 2015 - 2027 (USD Billion)
10.1.4.5.2. Rest of Asia Pacific Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
10.1.4.5.3. Other Segments
Chapter 11. Middle East & Africa Matcha Tea Market Overview, By Countries, 2015 - 2027 (USD Billion)
11.1. Middle East & Africa Matcha Tea Market Overview, 2015 - 2027 (USD Billion)
11.1.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.2. Middle East & Africa Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.3. Middle East & Africa Matcha Tea Market Overview, By Grade, 2015 - 2027 (USD Billion)
11.1.4. Middle East & Africa Matcha Tea Market Overview, By Countries, 2015 - 2027 (USD Billion)
11.1.4.1. GCC
11.1.4.1.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.4.1.2. GCC Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.4.1.3. Other Segments
11.1.4.2. South Africa
11.1.4.2.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.4.2.2. South Africa Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.4.2.3. Other Segments
11.1.4.3. Rest of Middle East & Africa
11.1.4.3.1. Market size and projections, 2015 - 2027 (USD Billion)
11.1.4.3.2. Rest of Middle East & Africa Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
11.1.4.3.3. Other Segments
Chapter 12. South America Matcha Tea Market Overview, By Countries, 2015 - 2027 (USD Billion)
12.1. South America Matcha Tea Market Overview, 2015 - 2027 (USD Billion)
12.1.1. Market size and projections, 2015 - 2027 (USD Billion)
12.1.2. South America Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
12.1.3. South America Matcha Tea Market Overview, By Grade, 2015 - 2027 (USD Billion)
12.1.4. South America Matcha Tea Market Overview, By Countries, 2015- 2026 (USD Billion)
12.1.5. Brazil
12.1.5.1. Market size and projections, 2015 - 2027 (USD Billion)
12.1.5.2. Brazil Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
12.1.5.3. Other Segments
12.1.6. Argentina
12.1.6.1. Market size and projections, 2015 - 2027 (USD Billion)
12.1.6.2. Argentina Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
12.1.6.3. Other Segments
12.1.7. Rest of South America
12.1.7.1. Market size and projections, 2015 – 2027
12.1.7.2. Rest of South America Matcha Tea Market Overview, By Product, 2015 - 2027 (USD Billion)
12.1.7.3. Other Segments
Chapter 13. Competitive Landscape
13.1. Competitive environment, 2020
13.2. Strategic framework
13.2.1. Partnership/agreement
13.2.2. Expansion
13.2.3. Mergers & Acquisitions
13.2.4. New Distribution channel development
Chapter 14. Key Vendor Analysis
14.1. The AOI Tea Company.
14.1.1. Company overview
14.1.2. Financial performance
14.1.3. Distribution channel Benchmarking
14.1.4. Recent initiatives
14.1.5. SWOT analysis
14.2. Aiya-THE TEA
14.2.1. Company overview
14.2.2. Financial performance
14.2.3. Distribution channel Benchmarking
14.2.4. Recent initiatives
14.2.5. SWOT analysis
14.3. Nestlé.
14.4. Tata Global Beverages Ltd
14.5. Unilever
Chapter 15. Matcha Tea Market Cost Analysis
15.1. Matcha Tea Market Key Raw Material Analysis
15.1.1. Key Raw Material
15.1.2. Price Trend of Key Raw Material
15.1.3. Key Suppliers of Raw Material
15.1.4. Market Concentration Rate of Raw Material
Chapter 16. Industrial Chain, Sourcing Strategy and Downstream Buyers
16.1. Matcha Tea Market Industrial Chain Analysis
16.2. Upstream Raw Material Sourcing
16.3. Raw Material Source of Matcha Tea Market Major Manufacturers in 2021
16.4. Downstream Buyers
Chapter 17. Marketing Strategy Analysis, Distributors/Traders
17.1. Marketing Channel
17.1.1. Direct Marketing
17.1.2. Indirect Marketing
17.1.3. Marketing Channel Development Trend
17.2. Market Positioning
17.2.1. Pricing Strategy
17.2.2. Brand Strategy
17.2.3. Target Compound weighing and dissolution
17.3. Distributors/Traders List
Chapter 18. Market Effect Factors Analysis
18.1. Technology Progress/Risk
18.1.1. Substitutes Threat
18.1.2. Technology Progress in Related Distribution channel
18.2. Consumer Needs/Customer Preference Change
18.3. Economic/Political Environmental Change
Chapter 19. Future Outlook of the Market
Disclaimer

List of Figures
1. Market segmentation
2. Value chain analysis
3. Porter’s Five Forces’ analysis
4. Engine Powered of Suppliers
5. Engine Powered of Buyers
6. Threat of New Entrants
7. Threat of Substitute
8. Competitive Rivalry
9. Global Matcha Tea Market share, By Product, 2020 & 2027 (%)
10. Global Matcha Tea Market share, by Powder, By Product, 2020 & 2027 (USD Billion)
11. Global Matcha Tea Market share, by RTD Beverage (AML), By Product, 2020 & 2027 (USD Billion)
12. Global Matcha Tea Market share, by Instant Premixes, By Product, 2020 & 2027 (USD Billion)
13. Global Matcha Tea Market share, By Grade, 2020 & 2027 (%)
14. Global Matcha Tea Market share, by Ceremonial, By Grade, 2020 & 2027 (USD Billion)
15. Global Matcha Tea Market share, by Classic, By Grade, 2020 & 2027 (USD Billion)
16. Global Matcha Tea Market share, by Culinary, By Grade, 2020 & 2027 (USD Billion)
17. Global Matcha Tea Market share, by Region, 2020 & 2027 (%)
18. Global Matcha Tea Market share, by region, 2020 - 2027(USD Billion)
19. North America Matcha Tea Market, 2020 - 2027(USD Billion)
20. North America Matcha Tea Market share, by Countries, 2020 & 2027 (%)
21. U.S. Matcha Tea Market, 2020 - 2027(USD Billion)
22. Canada Matcha Tea Market, 2020 - 2027(USD Billion)
23. Europe Matcha Tea Market, 2020 - 2027(USD Billion)
24. Europe Matcha Tea Market share, by Countries, 2020 & 2027 (%)
25. Spain Matcha Tea Market, 2020 - 2027(USD Billion)
26. UK Matcha Tea Market, 2020 - 2027(USD Billion)
27. Italy Matcha Tea Market, 2020 - 2027(USD Billion)
28. Germany Matcha Tea Market, 2020 - 2027(USD Billion)
29. France Matcha Tea Market, 2020 - 2027(USD Billion)
30. Rest of Europe Matcha Tea Market, 2020 - 2027(USD Billion)
31. Asia-Pacific Matcha Tea Market, 2020 - 2027(USD Billion)
32. Asia-Pacific Matcha Tea Market share, by Countries, 2020 & 2027 (%)
33. China Matcha Tea Market, 2020 - 2027(USD Billion)
34. India Matcha Tea Market, 2020 - 2027(USD Billion)
35. Australia Matcha Tea Market, 2020 - 2027(USD Billion)
36. Japan Matcha Tea Market, 2020 - 2027(USD Billion)
37. Rest of Asia-Pacific Matcha Tea Market, 2020 - 2027(USD Billion)
38. Middle East & Africa Matcha Tea Market, 2020 - 2027(USD Billion)
39. Middle East & Africa Matcha Tea Market share, by Countries, 2020 & 2027 (%)
40. GCC Matcha Tea Market, 2020 - 2027(USD Billion)
41. South Africa Matcha Tea Market, 2020 - 2027(USD Billion)
42. Rest Of Middle East & Africa Matcha Tea Market, 2020 - 2027(USD Billion)
43. South America Matcha Tea Market, 2020 - 2027(USD Billion)
44. Brazil Matcha Tea Market, 2020 - 2027(USD Billion)
45. Mexico Matcha Tea Market, 2020 - 2027(USD Billion)
46. Argentina Matcha Tea Market, 2020 - 2027(USD Billion)
47. Rest Of South America Matcha Tea Market, 2020 - 2027(USD Billion)

List of Tables

1. Impact of Market drivers
2. Impact of Market restraints
3. Global Matcha Tea Market, 2020-2027 (USD Billion)
4. Matcha Tea requirement, by country, 2020-2027, (USD Billion)
5. North America Matcha Tea Market, By Product, 2020-2027 (USD Billion)
6. North America Matcha Tea Market, By Grade, 2020-2027 (USD Billion)
7. Europe Matcha Tea Market, By Product, 2020-2027 (USD Billion)
8. Europe Matcha Tea Market, By Grade, 2020-2027 (USD Billion)
9. Asia Pacific Matcha Tea Market, By Product, 2020-2027 (USD Billion)
10. Asia Pacific Matcha Tea Market, By Grade, 2020-2027 (USD Billion)
11. Middle East & Africa Matcha Tea Market, By Product, 2020-2027 (USD Billion)
12. Middle East & Africa Matcha Tea Market, By Grade, 2020-2027 (USD Billion)
13. South America Matcha Tea Market, By Product, 2020-2027 (USD Billion)
14. South America Matcha Tea Market, By Grade, 2020-2027 (USD Billion)
15. Global Matcha Tea Market, Company Market Share, 2020 & 2027(%)
16. The AOI Tea Company : Product Benchmarking
17. The AOI Tea Company : Financial Performance
18. Aiya-THE TEA : Product Benchmarking
19. Aiya-THE TEA : Financial Performance
20. Nestlé : Product Benchmarking
21. Nestlé : Financial Performance
22. Tata Global Beverages Ltd. :Product Benchmarking
23. Tata Global Beverages Ltd. :Financial Performance
24. Unilever : Product Benchmarking
25. Unilever : Financial Performance

The Leading Key Players in Matcha Tea Market

aiya-THE TEA
Nestle
Tata Global Beverages Ltd.
Unilever
ITO EN Ltd.
Marukyu-Koyamaen
Encha
Tenzo Tea Inc.
and Green Foods Corporation