Manuka honey is manufactured majorly in New Zealand by bees. It is also defined as the dark honey obtained from the nectar of manuka flowers. Manuka honey is acts as a sweetener to tea as well as possess certain medicinal properties. Bees pollinate the native manuka bush. This honey treats wound infections and other conditions.The Manuka honey medicinal grade honey is deployed to treat decubitus ulcers or prepare wound beds for skin grafts. In 19th century the european honey bees introduce it to the area. When bees pollinate from this plant, their honey is more potent than standard honey bee honey. This is because it has a higher concentration of methylglyoxal (MGO). Moreover, manuka honey is also made up of several compounds that are found only in the honey from New Zealand's native manuka bush. Such compounds include leptosperin which defines purity of honey.
The global Manuka honey market is witnessing significant growth owing to increasing usage in medicinal purposes. Moreover, antibacterial component in manuka honey such as methylglyoxal (MG) acts as a remedy chemical in treatment of infectious wounds. Manuka Honey is a compound found in most types of honey, but mostly only in small quantities. In addition, the greater the concentration of MG, the stronger the antibiotic effect. However, overtrust over local honey brands in developing regions acts as a hindering factor for the development of manuka honey in these regions.
The market has been segmented based on application, type and region. Based on the application, the market is segmented as domestic, hospital and others. Based on the type,the market is segmented as oral and external. Based on region, the global manuka honey marketcan be divided into North America, Latin America, Europe, Middle East & Africa and Asia Pacific. The robust demand in Asia-Pacific region is anticipated to be one of the key driving factors for the overall growth of the global market. Moreover, this growth is attributed to ongoing advancements in healthcare industry in Asia Pacific region.. Moreover, absence of initial regulations in these regions coupled with lower environmental, health and safety costs is also boosting the market growth in this region. The markets in various other developing economies such as Brazil, Russia and Korea among others are also expected to witness a rapid growth throughout the forecast period. In addition to this, increasing per capita disposable income and surge in the global economy is another key factor which is predictable to bring impetus in the
Key players operating in the global market are focused on some of the major market strategies such as partnerships, mergers, collaborations and acquisitions in order to keep hold in the ever competitive global market. Furthermore, they are planning on gaining hold on the local players to strengthen their goodwill as well as to enhance their market reach in the global market. Some of the major players in the global market include Comvita, Manuka Helath, Arataki Honey, Watson & Son, Streamland, Pure Honey New Zealand, Kirks Bees Honey, Capilano and Nature’s Way.
The Manuka Honey Market segmented by
On the basis of Application
On the basis of type
Based on Region
• North America
• Latin America
• Middle East & Africa
• Asia Pacific