Kombucha, is a kind of fermented black/green tea drink. It is made by fermenting tea and sugar with microbial culture (that includes mold, yeast and bacteria). It can be added with numerous substances to add different tastes to the beverage. Every kombucha culture comprises of different strains of bacteria and also yeasts. These straining offer extensive range of applications together with better yield in market. Also, fermented tea aids in controlling toxicity of a liver cell thereby improving digestion, and weight loss properties. It also helps to improve immune health and acts like an energy drink. Furthermore, the American Cancer Society has regulated kombucha as a cure-all for a huge range of conditions including intestinal disorders, multiple sclerosis, arthritis, cancer, insomnia, baldness, chronic fatigue syndrome, and AIDS.
The market is witnessing growth owing to the the increasing awareness between the consumers regarding the benefits of this drink is a key factor contributing in the development of this market. In additionally to this, kombucha market is the fastest mounting market in the functional beverages class. Increasing demand for natural and healthy food & beverages is further expected to give a surge to the market growth. Moreover, rising concerns about the health among individuals due to high occurrence of prolonged diseases and disorders that has changed the consumer inclinations. Therefore, they get are more fascinated to healthy and nutritive beverages instead of unhealthy drinks. Growing employment opportunities have resulted in change to consumer lifestyle. However, incidences of beverage recall along with complex supply chain and higher inventory carrying costs is expected to subdue the market growth.
The market has been segmented based on type, flavor, distribution channel and region. Based on the type, the market is divided as mold, bacteria, yeast and others. Based on flavor, the market is divided as flowers, coconut & mangoes, berries, citrus, herbs & spices, others. Based on distribution channel, the market is divided as Super Markets, Online Stores, Specialty Store. Based on region, the global kombucha Market can be divided into Europe, North America, Latin America, Middle East & Africa and Asia Pacific. The vigorous demand in Asia-Pacific region is anticipated to be one of the key driving factors for the overall growth of the global market. Moreover, this growth is attributed to the cost advantage in terms of production and processing of these products majorly in emerging economies. High demand along with low cost of production is a key feature, tends suppliers to sell kombucha on a larger scale. The markets in various other developing economies such as Brazil, Russia and Korea among others are also expected to witness a rapid growth throughout the forecast period. In addition to this, rising per capita disposable income and surge in the global economy is another key factor which is expected to bring impetus in the growth of the global market during the forecast period.
Key players operating in the global market are concentrating on some of the major market strategies such as mergers, collaborations, partnerships and acquisitions in order to keep grip in the constantly competitive global market. Besides, they are aiming on gaining grip on the local players to brace their goodwill as well as to improve their market reach in the global market. Some of the chief players in the global market include Millennium Products, Inc., Reed’s, Inc.., Revive Kombucha., Cell - Nique Corporation, Hain Celestial Group., Kevita, Inc., Kombucha Wonder Drink, Red Bull Gmbh, Gt’s Kombucha and Townshend’s Tea Company.
The global Kombucha market has been segmented
• Coconut & mangoes
• Herbs & spices
By Distribution Channel:
• Super Markets
• Online Stores
• Specialty Store
• North America
• Latin America
• Middle East & Africa
• Asia Pacific