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IPTV Market: COVID-19 Impact and Global Analysis Forecast to 2028

Published Date: May 2021

No. of Pages: 207

Status: Upcoming

Report Code: EMR100004

As long as any system user has efficient control on the high speed internet and has access to that device which supports internet protocol such as a smart phone, laptop or a tablet, he or she can avail this service of internet protocol television or IPTV regardless of the location as where he or she is or what time it is. The network providers have witnessed serious requirements of modern networking system since the users of high definition videos and video on demand or VOD are increasing abruptly. Thus, multimedia, telecommunication and network research players have sincerely developed internet protocol television. Internet protocol television has the capability to broadcast live television signals to any internet protocol supported devices as mentioned above such as smart phones, tablets or laptops with the support of high speed internet connection and other broadband services..

IPTV furnishes various services to buffer the media in relatively smaller packets, directly from its parent source and with the help of media players which can play the media even before the entire data has been extracted or retrieved. This is what we call as the process of streaming media. There is basically three major classifications of IPTV services such as time shifted television, live television and video on demand. Live television is such a technique which can be or cannot be related to the current television show, whereas time shifted television technique refers to `playing a particular media that was broadcasted in the past (an hour or few days ago). Moreover, video on demand is a technique where the user can browse through the media catalogue which is irrelevant of television programming.

The global IPTV market can be classified based on service type, type, service provider type, end user, vertical and geography. Based on type, the global IPTV market can be classified into two types video IPTV and non video IPTV. On the basis of service type, the market can be bifurcated into managed service and in house service. On the basis of service provider, the global IPTV market can be divided into free, peer to peer, traditional and telco. On the basis of end user, the global IPTV market can be bifurcated into medium & small enterprise, residential customers and large enterprise. Based on geography, the global IPTV market can be segmented into Latin America, North America, Europe, Asia Pacific and Middle East & Africa. The robust demand especially in the Asia Pacific region is anticipated to be one of the key driving factors for the overall growth of the global market. Moreover, China is further projected to account for the highest share in the global market and is anticipated to maintain its lead in the overall demand during the forecast period. This can be attributed to rapid industrialization and growing urbanization during the past few years. The markets in various developing economies such as Brazil, Russia, Poland, Indonesia, New Zealand, Argentina, Korea and India among others are also predictable to see a rapid growth throughout the forecast period. Moreover increasing per capita disposable income and surge in the global economy is also another key factor which is

Key players working in the global market are focused on few of the main market strategies such as collaborations, partnerships, mergers, and acquisitions in order to keep hold in the ever competitive global market. In addition, they are focus on gaining hold on the local players to strengthen their good will as well as to enhance their market reach in the global market. Key players in the global IPTV market include AT&T Inc., Deutsche Telecom AG, China telecom Corporation Ltd., NTT Communication, Century Link, Iliad S.A. and Verizon Communication among others.

The global IPTV market can be classified

Based on type
• Non Video Iptv
Based on service type
• Managed service
• House service
Based on service provider
• Free,
• Peer to peer
• Traditional
• Telco
Based on end user
• Medium & small enterprise
• Residential customers
• Large enterprise
Based on geography
• Latin america
• North america
• Europe
• Asia pacific
• Middle east & africa.

The Leading Key Players in Iptv Market

AT&T Inc.
Deutsche Telecom AG
China telecom Corporation Ltd.
NTT Communication
Century Link
Iliad S.A.
Verizon Communication