Imitation whipped cream is a type of cream which is beaten by a mixer until it becomes fluffy and light. Furthermore, it contains sugar, butter, milk, flour, vanilla and salt and is also know as Chantilly cream. It is often flavored with orange, coffee, vanilla, chocolate etc and very popular dressing for desserts such as ice creams, pies, milkshakes, cupcakes, muffins and puddings. Imitation whipping cream consists of vegetable fats, milk proteins, sweeteners, water and emulsifiers and stabilizers Moreover, imitation whipped cream is manufactures by the UHT-process as this marks in a long shelf life of the product. In addition, essential benefit of emulsifiers in imitation cream is to destabilize the fat globule which is formed during homogenization of the cream. This is important for the structure formation and air cell distribution formed during whipping and also for the stability of the formed air cells. Furthermore, imitation cream stabilizers work in the water phase to improve the emulsion stability in the liquid cream, which also results in improving the rigidness of foam and also to inhibit drainage in the whipped cream.
The market is witnessing rapid growth owing to increased utilization of whipped cream for multiple purposes such as in dairy ingredients to avoid milk allergies, as it provides extended shelf life, more flexibility to use, even in lower prices. It also enables in reduction of fat percentage, better foam stability and better cost in use calculations, making it favorable and attractive among bakers and caterers to use. However, procurement of highest quality of ingredients, maintenance of food consistency standards, managing efficient service in terms of hospitality, high taxation and huge costs associated with packaging are some of the factors expected to hinder the market growth in the coming years.
The global imitation whipped cream market can be divided based on type, flavor, consumption and region. On the basis of type, the market is segmented as dairy whipped cream and non-dairy whipped cream. Based on flavour, the global whipped topping market can be divided into orange, vanilla, coffee and chocolate and others. By consumption, the global Imitation Whipped Cream Market can be divided into Cookies, Cakes & Pastries, Rolls, Salads. Others. Based on region, the global Market can be divided into North America, Latin America, Europe, Middle East & Africa and Asia Pacific. North America is expected to be the largest consumer of whipped toppings followed by Europe and Asia-Pacific. However, there is also rising scope in Asia Pacific countries such as Singapore, Malaysia, Hong Kong and the Philippines owing to development of dairy industry. Moreover, increasing concerns such as health awareness, growing media insights on health, concerns over physical appearance, rising health conditions (obesity, diabetes and cardiac problems) and changing lifestyle is leading to a trend of adoption of whipped topping in these regions. Moreover, China is further predictable to account for the highest share in the global market and is expected to grow throughout the forecasted period. This can be attributed to rapid industrialization and rising urbanization during the past few years. The markets in various other developing economies such as Korea, Brazil, Russia and India among others are also predictable to witness a rapid growth throughout the forecast period. In addition to this, increasing per capita disposable income and surge in the global economy is another key factor.
Key players operating in the global market are focused on some of the main market strategy such as partnerships, mergers, collaborations and acquisitions because to keep hold in the ever competitive global market. in addition, they are focus on gaining hold on the local players to strengthen their goodwill as well as to enhance their market reach in the global market. Some of the major players in the global market include Dream whip, Cool whip, Palsgaard, LA Crème, Whipped Cream Company, BestWhip Inc., Lucerne and Reddiwip
The global imitation whipped cream market can be segmented
Based on type
• Dairy whipped cream
• Non-dairy whipped cream
Based on flavour
• Cakes & Pastries
Based on region
• North America
• Latin America
• Middle East & Africa
• Asia Pacific