Digital patient engagement is an information passes between a patient and a pharmaceutical company mediated directly or indirectly by digital technologies. Engagement with patients should occur according to the choices of the patient in terms of type, mode of communication and frequency. The engagement process should be constant and multi directional.
Digital patient engagement can take so many forms. Some examples include treatment adherence data from an app, biosensor data from an ICU hospital room to the R&D department of a pharmaceutical company, information about side effects or behavioural changes and social media posts to or about a pharmaceutical company.
Global digital patient engagement market size in 2019 USD XX million and it is expected that it will grow in the forecasted period with growing CAGR of XX% and by 2026 the market size of digital patient engagement will be USD XX million.
Rising demand for improved patient care outcomes, cumulative awareness of mobile health, digital interaction, and the advent of digital health technologies are some factors that are responsible for driving the digital patient engagement market .and also rapidly increasing usage of protected communication platforms such as mobile apps, patient portals and video conferencing in healthcare organizations is newest trend in the digital patient engagement market.
However, rise in digital patient engagement with security and privacy issues and low end-user adoption are the major restraining factors of digital patient engagement market. Also, the difficulties to extensive digital engagement tool adoption through hospitalization is obstructing the growth of the digital patient engagement market.
The digital patient engagement market is classified, based on component, mode of communication and regions. On the basis of component the digital patient engagement market is divided into software, hardware, and services.
Further, On the basis of mode of communication, the digital patient engagement market can be segmented into mobile apps, video chat, patient portals, social media, text messaging and others
Moreover, Based on region the market is classified into Europe, North America, Latin America, APAC and Middle East & Africa. Increasing demand for digital patient engagement in Europe is increasing and is expected to contribute to the market growth. North America is likely to lead the digital patient engagement market due to major players are from this region. A crucial growth factor is the introduction of advanced digital patient engagement tools by the players operating in the market
Lumeon Inc, Vivify Health Microsoft Corporation, Google Inc, Accenture, DatStat, Clarify Health, Relatient, Conversa Health, mPulse, IBM Corporation and other are some of the prominent players in the digital patient engagement market.
Digital Patient Engagement Market Key Segments:
On the Basis of Mode of Communication:
• Video Chat
• Mobile Apps
• Text Messaging
• Patient Portals
• Social Media
On the Basis of Components:
On the Basis of Region:
• North America
• Latin America
• Rest of Latin America
• Rest of Asia-Pacific
• Rest of Europe
• Middle East and Africa (MEA)
• South Africa
• Saudi Arabia
• Rest of MEA