The Global Portable Blenders Market: The increasing popularity of healthy meals and drinks as a result of higher adoption of a healthy lifestyle is the driving factor boosting the market growth.

Published Date: 10/05/2021

The Global Portable Blenders Market size was valued at USD 130.58 million in 2020 and is expected to reach USD 225 million at a compound annual growth rate (CAGR) of 8.1% from 2020 to 2027. The increasing popularity of healthy meals and drinks as a result of higher adoption of a healthy lifestyle among individuals, coupled with increased travel needs, has been fuelling the market growth. Rapid urbanization, changing lifestyles, shifting food consumption behaviour, and hectic schedules of the consumers have been boosting the sales of portable blenders over the years across the globe. With the rising demand for portable kitchen appliances, demand for portable blenders has been witnessing significant growth in the urban areas, where a large working population seeks time and effortless meals.

The increasing popularity of smoothies and shakes amongst health-conscious consumers has resulted in higher penetration of portable blenders in their lifestyle owing to hefty price tags of smoothies and juices across shops. As time-poor consumers seek out tasty, health-conscious ways to stay fuelled when heading out of the house, these portable blenders emerge as a convenient option to opt for cost-effective ways of consuming healthy and customized drinks.

The presence of a large working population across countries compared to historic times has presented a wider scope for portable and convenient small kitchen appliances for easy and faster mechanism. Thus, the increasing prominence of a portable kitchen is also driving the sales of portable blenders among consumers. Moreover, limited space availability at millennial homes, particularly people living in rented houses such as bachelors are highly inclined to the adoption of portable and small kitchen appliances, is increasing demand for portable blenders.

Plastic material held the largest share of 53.4% in 2019. Portable blenders made of plastic are the most convenient choice among consumers for travel purposes. This device eases the process of enjoying a healthy smoothie or drinkable weight loss supplement in a gym, during outdoor workouts, or at office desks as the product is lightweight as well as durable. Consumers’ inclination towards durability in these products owing to the risk of breaking when dropped has made plastic portable blender a highly accessible product. For instance, SharkNinja Operating LLC offers The Ninja Personal Blender, wherein the lids are made from four-sided plastic for extra durability.

The offline distribution channel accounted for a share of 75.1% in 2019. This is attributed to the high prominence of offline channels as it facilitates the consumers to have a first-hand look at the products, which helps in the easy inspection of the quality and specifications. With the help of traditional brick and mortar stores, the brands have been able to create a unique experience for the customers. Moreover, the presence of an in-store associate helps the customers in understanding the product better, thereby making an appropriate selection. The availability of a wide range of products offered by different brands and the ability to compare the prices and product attributes are some of the factors expected to have a positive impact on segment growth.

The portable blenders market is segmented on the basis of material, distribution channel and region. By material the market is divided into Plastic, Glass, Steel. By distribution channel the market is divided into Offline, Online.

North America held the largest share of 30.7% in 2019. Increased traction towards a healthy diet and intake of nutritious food among citizens in the region have resulted in high penetration of portable blenders. For instance, as of 2019, there were around 45 million adults in the U.S. with a gym membership. Consumers of this region are seeking for sustainable food production, healthy diets, transparency, food safety, and convenience. Considering the growing trend, many producers have started redefining products and appliances, which are catering to convenient and healthier options for health-conscious consumers.

Asia Pacific is expected to witness the fastest growth during forecast years with a CAGR of 9.0% from 2020 to 2027. China, India, Japan, South Korea, Hong Kong, Singapore, and India are the prominent markets that are likely to pose a wide growth opportunity for the product in the upcoming years. Demand is anticipated to grow due to an increase in the purchasing power of consumers, preference for healthy drinks, and a decline in consumption of sugary drinks. This is expected to boost market growth in the Asia Pacific over the forecast period.

Key market players are: Conair Cuisinart; Pop Babies; TOPQSC; Oster; BILACA; Hamilton Beach; Keyton; Little bees; Blufied; NutriBullet; BELLA