The Oryzenin market stood at USD 164.28 million in 2020; it is projected to grow at a CAGR of 14.8 % from 2020, to reach USD 431.2 million by 2027. Oryzenin is a protein/glutelin that is primarily found in rice seeds. It is a great alternative for those consumers who are looking for lactose-free and non-allergen protein source.
Oryzenin is approximately 75-90% of the total protein content in rice rains. Oryzenin is extracted from rice grains and rice flour by the method of sonification. Due to increase in demand for health-conscious food and beverages, the Oryzenin market is experiencing the increase in growth. Weight management is the main factor for the increase in demand as rice protein increases power, strengthen skeletal muscles and body mass. Basically, the increasing demand for brown rice and the increasing popularity for vegan diets are fueling the Oryzenin market. Oryzenin is a form of protein, but despite of that it doesn’t lead to digestive disorders like Celiac disease which is generally caused by the intake of barley, wheat and rye.
According to the recent trend of the new generation for a healthy and better lifestyle, consumers are preferring high protein diet with lower lactose concentration. The demand for rice protein is higher than others because of its functional properties. Is high protein content and its gelling properties are the essential properties for food and beverage industry. Rice protein has a lower cost production which is also a factor for the demand of Oryzenin in the market. It is the protein which doesn’t lead to any digestive disorders and it is an excellent alternative for the people who are suffering from celiac disease.
Due to its high protein content, the sports industry and the athletes have high demand for it, which is mainly driving the Oryzenin market. A huge percentage of people in the world has gene for gluten intolerance, which creates a good opportunity for other source of gluten-free protein like rice protein. Thus the encouragement of healthier lifestyle and the urge to consume eco-friendly plant based foods are driving the Oryzenin market globally.
However, the lack of information about the benefits of Oryzenin and rice protein in the developing and rural areas is inhibiting the market to grow.
Major players of the global Oryzenin market include Bioway (Xi’An) Organic Ingredients Co., Ltd., RiceBran Technologies, AIDP Inc., Kerry Group plc, Axiom Foods, Inc., BENEO GmbH Green Labs LLC, Ribus, Inc., Golden Grain Group Limited and Shaanxi Fuheng and Biotechnology Co., Ltd. among others.
Geographically, the global market for Oryzenin is segregated into North America, Europe, Asia Pacific, Middle East & Africa and Latin America. Europe is the dominant market for Oryzenins, which is followed by North America. The high demand for Oryzenin in these regions is attributed to the rising protein consumption among consumers due to greater emphasis on a healthier lifestyle. Asia Pacific is anticipated to be the fastest growing market for Oryzenins, during the forecast period. Transition in the lifestyle of the consumers in terms of feeding habits and growing concerns for health and wellness are some of the key factors responsible for the rapid growth of the Oryzenins market in Asia Pacific.
Report : Oryzenin Market - By type (Isolates, Concentrates, Others) By Application (Sports & energy nutrition, Beverages, Dairy alternatives, Bakery & confectionery, others) By Form (Dry, Liquid) By Region (North America, Europe, Asia Pacific, RoW) - Industry Analysis, Opportunity and Forecast 2020 To 2027