Global Loyalty Management Market: Technical innovations and an increasing need for competitive differentiation are key drivers for market growth.

Published Date: 10/05/2021

Global Loyalty Management Market size for loyalty management rise from USD 7.6 billion in 2020 to USD 17.9 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 15.6 per cent over the forecast period. The acceptance of omnichannel and multi-channel services, technical innovations and an increasing need for competitive differentiation are key drivers for market growth.

Driver: Framework for innovative solutions for tracking customer scores and increasing customer interaction. In the market scenario today, a business' success is measured by its clients' performance. More customer engagement, there would be customer satisfaction standard.

Therefore, companies require suitable technological solutions for continuous monitoring of customer ratings. Customer satisfaction score (CSAT), Net Promoter Score (NPS), and Recency, Duration, and Monetary (RFM) analytical scores can be the customer lifetime value ratings.CSAT score lets businesses know if consumers are pleased with their products / services, while NPS scores are used to measure customer loyalty by assessing how likely consumers are to recommend the brand to others and to buy from the company again in the future. RFM analytical scores on the other hand indicate how much the consumer transactions push the company's sales.

Restriction: Strict government regulations. Regional laws impact modelling the responsibility of loyalty programs. Diverse legislation, including the 2010 Credit Card Act and Durbin Amendment, are forcing the banking industry to restructure its portfolio of reward programs. For example, the Protecting Rewards Points Act of Ontario came into effect in January 2018, which modified the loyalty program and the reward point mechanism in Ontario and Quebec, Canada.As the General Data Protection Regulations (GDPR) were enforced on 25 May 2018, it is imperative that businesses understand how it impacts their business policies. Loyalty management programs are the most effective way of gathering consumer data; it results into the importance to meet of GDPR compliance. Definition of personal data, approval, spouses, and business contact, as well as removal of information are the major factors that affect campsite loyally program under GDPR. Thus, with the possibility of substantial fines on corporations' income, compliance with successful data security policies is imperative.