Global Ketogenic Diet Market: The rising prevalence of overweight and obesity problems among the young generation, millennials, and the working-class population is fueling market growth.

Published Date: 11/05/2021

The global ketogenic diet market size was valued at USD 9.57 billion in 2020 and is expected to expand at USD 13.8 billion a compound annual growth rate (CAGR) of 5.5% from 2020 to 2027. The rising prevalence of overweight and obesity problems among the young generation, millennials, and the working-class population is fueling market growth. The ketogenic diet has also become an effective way for weight management as obesity leads to a number of chronic diseases, such as cardiovascular diseases, diabetes, and high blood pressure. These health-related problems are anticipated to propel the demand for a ketogenic diet over the forecast period. Over the past few years, the obese population has increased significantly, which has propelled the demand for an effective weight-management diet. The ketogenic diet has gained traction across the globe in recent years owing to its good results across all age groups. This diet is specifically a high fat and low-carbohydrate diet. There are four types of ketogenic diets: standard, cyclical, targeted, and a high-protein ketogenic diet.

More than 20 studies prove that a ketogenic diet helps in weight loss and improves overall health. These factors are propelling the demand for ketogenic diets across the globe. Various studies conducted by The American College of Cardiology and the Academy of Nutrition and Dietetics have shown excellent results of ketogenic diets in treating several diseases, such as obesity, epilepsy, brain injuries, Alzheimer’s disease, Parkinson’s disease, polycystic ovary syndrome, cancer, and cardiovascular diseases. The excellent properties of this diet are boosting its demand across the globe.

The supplements segment emerged as the largest product segment with a share of more than 50.0% in 2020. The segment is expected to maintain its lead over the forecast period due to a wide range of products available in the market. Supplements are available in three major categories: powder, capsules, and oil. These supplements help to complete the requirements of nutrients without much changes in a regular diet.

The supermarket/hypermarket segment held the largest share of more than 50.0% in 2020 and is anticipated to maintain its lead over the forecast period. Major manufacturers are promoting their products through offline retail stores, such as hypermarkets and supermarkets. Moreover, several companies are opening new brick and mortar stores worldwide to expand their customer base. For instance, Target Brands, Inc. announced its plans to inaugurate around 25 new stores in the U.S. by the end of 2020. In addition, the company is planning to add seven more stores in the U.S. by 2021. The increasing number of offline stores expands the scope of this distribution channel in the ketogenic diet industry.

The ketogenic diet market is segmented on the basis of product, distribution channel, and region. By distribution channel, the market is divided into Supermarket/Hypermarket, Specialist Retailers, Online, Others. By product, the market is divided into Supplements, Snacks, Beverages, Others.
North America was the largest regional market for ketogenic diets with more than 35.0% share in 2020. The U.S is the largest market for ketogenic diets. Strong awareness among the millennials of the U.S. regarding a healthy diet is expected to expand the market reach over the next few years.
Asia Pacific is anticipated to be the fastest-growing regional market with a CAGR of 6.2% from 2020 to 2027. The increasing overweight population in various Asia Pacific countries, such as China and India, offers substantial long-term opportunities for the keto foods industry. These market trends are anticipated to boost the demand for a ketogenic diet.

Key players are: Ample Foods; Danone S.A.; Nestle S.A.; Pruvit Ventures, Inc.; Keto And Company; Zenwise Health; Perfect Keto; Know Brainer Foods; Bulletproof 360, Inc.; Know Brainer Foods.


• Supplements
• Snacks
• Beverages
• Others
Distribution Channel
• Supermarket/Hypermarket
• Specialist Retailers
• Online
• Others
• North America
o The U.S.
• Europe
o The U.K.
o Germany
o France
• Asia Pacific
o China
o India
• Central & South America
o Brazil
• Middle East & Africa