Global In-Vehicle Infotainment Market: Market growing with a demand for in-car comfort and convenience, which include facilities such as on-demand music, smartphone integration, live audio streaming, and various other entertainment services.

Published Date: 12/05/2021

The global in-vehicle infotainment market is projected to reach USD 28.11 billion by 2027 from USD 54.8 billion in 2020, at a CAGR of 10 %. Infotainment technology is a rapidly developing technology in the entertainment industry. Embedded infotainment systems in automobiles help deliver entertainment and information.

The technology was developed in order to enhance driver assistance systems in cars and light-duty trucks. The first entertainment system in a vehicle was the radio system, developed in 1960. Presently, due to advances in technology, infotainment systems in vehicles perform activities such as managing and playing audio content, utilizing navigation for driving, delivering rear-seat entertainment such as movies, games, and social networking. Furthermore, these systems also receive and make calls, send messages, access Internet-enabled or smartphone-enabled content such as traffic conditions, sports scores, and weather forecasts. Smartphone connectivity helps to utilize the advance development made in a rapidly expanding smartphone-based infotainment system.

Some factors driving the in-vehicle infotainment systems market include high rate of adoption of infotainment technology and the demand for rear seat entertainment and smart cars. In the era of computers and mobile phones, consumers demand more human-machine interface and low power usage from automobiles. In order to meet this demand of consumers, infotainment technology plays a vital role in helping out with the best solutions for consumers.

Vendors are focusing on various developments such as the Atom processor developed by Intel and the Windows Embedded Automotive 7 platform developed by Microsoft in order to integrate infotainment systems. In-vehicle infotainment systems provide good quality rear seat entertainment services such as audio, video, as well as technologies that can assist the driver.

A majority of automobile vendors are emphasizing on adopting various technologies and techniques for the transformation of ordinary cars into smart cars. In-vehicle infotainment systems utilize Bluetooth technology for drivers to control the system with voice commands, touchscreen input, or physical controls. Several automotive component suppliers are integrating existing vehicle navigation systems with mobile phones.

A key restraint for the market is the provision of infotainment systems in premium and luxury vehicles. Security and privacy issues are also major challenges for the market, as consumers are concerned about vehicle hacking or having viruses in vehicles. Therefore, the automotive industry is ensuring infotainment systems are safe and secure. The market is more opportunistic for creating superior experience for users using in-vehicle systems. Providing cloud services, which can reduce costs due to limitless computing resources and less powerful CPUs and less memory usage is the opportunity for the market.

Key players operating in the global in-vehicle infotainment systems market include Alpine Electronics Inc., Clarion Technologies, Continental AG, Qualcomm Incorporated, Panasonic Corporation, Denso Corporation, Garmin Ltd., Harman International Industries, Inc., JVC Kenwood Holdings Inc., Mitsubishi Electric Corporation, Pioneer Corporation, Robert Bosch GmbH, Tomtom International BV, Visteon Corporation, and Embitel Technologies. These companies primarily focus on collaboration, partnerships, developing innovative solutions, in order to gain market share in the global in-vehicle infotainment systems market.

Asia Pacific is estimated to be the largest market for in-vehicle infotainment market. The growing demand for comfort, luxury, high-end information, and entertainment services, and government regulations regarding safety and security will fuel the in-vehicle infotainment market in this region.

All the major automakers in this region are continuously focusing on upgrading their infotainment technology to keep up the pace of growing competition. For instance, in the Indian market, where at present, the penetration of infotainment is relatively low, major OEMs in India are now upgrading their vehicle models with infotainment systems. Maruti Suzuki recently launched the 2020 WagonR with the Smartplay infotainment system, and Hyundai launched the 2018 Santro with a new infotainment system-both models are equipped with smartphone connectivity options. Moreover, Renault has also announced the introduction of smartphone connectivity options-Apple CarPlay and Android Auto-across its product range in India, starting with the Renault Kwid.